Street Fight Daily: Gilt City Names New Head, Facebook Courts SMBs

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Sarah Chubb, Former President Of Conde Nast Digital, Is Now President Of Gilt City (SAI)
Sarah Chubb, the former president of Conde Nast Digital and a powerful digital media mogul, has joined Gilt City as its president. Chubb will be responsible for Gilt City’s strategy and operations, and will report to Gilt Groupe’s president, Andy Page.

Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation (TechCrunch)
Facebook says it’s testing a redesign of its ad creator tool that will give more guidance to small advertisers as they build their campaigns — specifically by helping them find the right mix of Facebook ads and Sponsored Stories to achieve their stated objectives. By connecting Facebook ads with specific goals, Facebook is looking to make it easier for advertisers to take a smarter, more integrated approach to their entire campaign — and also encouraging them to try out different ad types.

Reid Hoffman: Groupon Made Multiple Missteps While Going Public (PandoDaily)
Hoffman, who was an early investor in Groupon, says that [Andrew] Mason and his team failed to address a number of standard items on the pre-IPO checklist. The biggest issues, he says, is understanding what is the default conversation that the market will have about your company when a quiet period leaves you unable to respond.

Two years after TBD launched, the #TBDiaspora are Doing OK (The Buttry Diary)
Steve Buttry: Two years ago today, an incredibly talented crew of journalists launched TBD. The site now exists in URL only, its concept abandoned, its talent scattered, its name linked to history’s most famed sinking ship but it’s worth noting where the #TBDiaspora ended up.

Daily Deals For Moms: Plum District Debuts iPhone App, Local Loyalty Program To Follow (TechCrunch)
Plum District, the mom-focused deals site backed by $30 million in funding from General Catalyst, KPCB and Comcast Ventures, is now available as a mobile app. The company is launching its iPhone application which will allow users to browse offers on their phone, purchase them with one click and the redeem them at local and online stores.

Follow the users: How Trover Morphed From Travel to Entertainment App (GigaOm)
Social travel recommendation app Trover has slowly undergone a makeover the past month or so. CEO Jason Karas talked with us about how Trover’s users were the ones who turned the travel app into an aspirational, entertainment-oriented app that is only somewhat related to real-life travel.

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