Street Fight Daily: Businesses and Users Love Instagram Stories, Snap Rolls Out Measurement Program

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Half of Businesses on Instagram Use Stories As It Turns One (TechCrunch)
Instagram Stories has blossomed from a Snapchat clone into an integral part of the world’s largest dedicated visual communication app in the first year since its launch. Recode: Instagram releases data that shows users spend more time per day on Instagram than on Snapchat.

Using Social Media for Enterprise Local Marketing: Comparing Twitter and Facebook Marketers (Street Fight)
David Card: Surveys suggest social media is pretty influential for shoppers, particularly young ones, although they gravitate to Instagram and Snapchat. Big brands are taking heed. Although packaged goods giant P&G said it was paring back its most highly-targeted Facebook ads, it recently confirmed that it was maintaining its overall Facebook spending. 

Snap Rolls Out New Measurement Program (MediaPost)
Snap is rolling out a new measurement program that addresses marketing mix modeling (MMM). With the help of Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management Analytics, the initiative specifically measures return on ad spend (ROAS) and sales lift.

How Red Wing Shoes Finds Its Stride in Brand Marketing (Street Fight)
Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about their trusty, well-worn boots.

10 Ways Brands Could Use Apple’s Augmented-Reality Platform (AdWeek)
Since Apple released ARKit in June, developers have been having a field day building all sorts of cool use cases, many of which could easily be adopted by marketers and brands.

In a Market with No Ratings, How Can the Best Data Win? (AdExchanger)
Greg Herbst: Audience data, the foundation of the global online ad industry and central to the growth of programmatic advertising, has no system of impartial quality determination.

ScoreStream to Provide Local Sports Coverage via iHeartMedia Partnership (All Access)
iHeartMedia has inked a deal for crowdsourced local high school sports coverage through a partnership with ScoreStream. The duo will be able to provide communities with real-time score updates on local games.

How CBS News Is Trying to Reinvent Itself (Digiday)
On the CBS Broadcast Center’s second floor, a digital upstart has been trying to do something new within the confines of a decades-old news institution: build an always-on news brand that doesn’t fall into the trappings of endless cable news shout-a-thons on one end and cheap, forgettable social news clips on the other.

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