News and Analysis
Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…
Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company
At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.
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Tracking and Analyzing Key Data in the Merchant Offer Redemption Loop
Employing a process that leverages the right tools at key points in the offer redemption loop is the key to getting a complete picture of offer program effectiveness. The foundation for this process includes data collection at the point of offer redemption and throughout the life of the customer-merchant relationship. Merchants and marketers can integrate this data into their existing reporting to understand customer lifetime value…
Street Fight Daily: Gilt City Names New Head, Facebook Courts SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Sarah Chubb, Former President Of Conde Nast Digital, Is Now President Of Gilt City (SAI)… Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation (TechCrunch)… Reid Hoffman: Groupon Made Multiple Missteps While Going Public (PandoDaily)…
Getting Local Online Ad Dollars to Flow Into Hyperlocal News
Hyperlocal news sites are turning up everywhere, but advertisers aren’t following them nearly as fast. “Advertisers don’t want to be around local news,” Gordon Borrell, CEO of Borrell Associates, told Street Fight. I went to several people building business models around hyperlocal news to find out how they are planning to turn the tables on Borrell’s assessment…
Case Study: Hotel Boosts Business, Cuts Costs With Facebook Contests
In December 2011, hotelier Ronan McAuley decided to forego traditional advertising and focus his resources on social media. He now uses Offerpop to run competitions and promotions on his hotel’s Facebook page — business is already up 18%, while his marketing costs are only 20% of what they once were…
Street Fight Daily: Ford Integrates Offers, Web Readership Booming
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…Daily Deals Are Coming to Your Car (Wired)… Why Starbucks is betting on Square (GigaOm)… Two Years After the Tipping Point, Papers’ Web Readership is Booming (Paid Content)…
Nextdoor CEO on Patch, Facebook, and Building Social for the Real World
In July, dot-com veteran Nirav Tolia announced announced a major round of funding which valued his 22-month-old startup Nextdoor at $100 million. Street Fight caught up with Tolia recently to discuss raising money for hyperlocal projects, developing technology for real-world communities, and the increasingly blurred line between information and social connectivity in the local space…
Why Online Marketers Are Rethinking Their Yelp Strategy
Merchants have historically been wary of Yelp reviews — and for good reason. Yelpers have tended to be snarky and more focused on humor than accuracy. But there are changes coming at the end of 2012 that are likely to make many marketing pros reevaluate their relationship to the user-generated reviews site…
Street Fight Daily: Starbucks Meet Square, Craigslist Holes Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Starbucks and Square to Team Up (NYT)… Craigslist Cuts Off Its Search Engine to Spite Its Face (GigaOm)… Why Apple Should Buy Foursquare (TechCrunch)…
Hyperlocal Investment Report Debuts Stock Index, Sees Dip in Valuations
Hyperlocal stock performance was largely on an upward trend July, according to the Hyperlocal Stock Index which debuts in the latest issue of Street Fight’s monthly investment newsletter. The greatest gains were made by DexOne, ReachLocal and AOL, while Groupon and Facebook suffered staggering losses, and Angie’s List failed to reverse its downward trend.
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