News and Analysis
Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…
Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…
5 Ways Brands Can Use POS Data for Targeted Customer Marketing
Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies. Here are five examples of ways that brands are strategically using their POS systems for targeted customer marketing right now.
Latest Posts
How Siri Works and Why It Matters for Local
It’s pretty clear that Siri’s interpreter can examine a spoken query for syntax and keywords in order to trigger what it thinks is the most relevant web service. Often when Siri gets it wrong, this is because it has made a mistake about which service to call. In my experience, Siri is somewhat over-eager to assume you want local businesses when you say a word that sounds like a product or service category…
Case Study: Restaurant Rewards Customers With Cash-Back Promos
After being disappointed by the results of a yearlong advertising campaign with Yelp, The Range Kitchen & Cocktails general manager Edward Camarillo decided to partner with MOGL, a card-based loyalty platform that rewards customers with 10% cash back when they pay with registered credit and debit cards at participating restaurants…
Street Fight Daily: Urbantag Acquired, OpenTable Optimizes Mobile
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Social Network Tagged’s Fifth Acquisition: Location-Based Mobile Discovery App Urbantag (TechCrunch)… OpenTable Helping Restaurants to Lift Last-Minute Reservations on the Phone(AllThingsD)… A Waze Ahead of Apple in Map Race (AdWeek)…
Following Pivot, ThinkNear Finds Buyer in Telenav
A day after Esri snapped up location-technology firm Geoloqi, Telenav has agreed to dish out $22.5 million to acquire ThinkNear, a hyperlocal advertising startup. The TechStars alum will join Telenav’s two year-old mobile advertising group, and form a new platform called Scout Advertising that will serve both the company’s consumer facing mobile application, Scout, as well as other partners…
Placed Launches Platform to Measure Offline Consumer Behavior
Location analytics provider Placed has unveiled a new platform to measure offline consumer behavior, offering marketers and publishers the ability to measure the physical businesses their customers visit. With Placed Panels, which relies on opt-in consumer participants, marketers need only to create their own unique panel through Placed’s website and recruit consumer panelists…
Geoloqi’s Amber Case on Esri Acquisition: ‘Just Made Sense’
On Monday Esri announced its acquisition of Geoloqi, the makers of back-end location technology solutions for developers, bringing the startup’s real-time location and geocoding support to Esri’s sprawling online mapping product. Geoloqi will continue to serve its existing customer-base as a new Portland, Ore.-based research and development arm of Esri…
Zaarly Co-Founder on Pivot: ‘Toughest 4-Month Build of My Life’ (VIDEO)
Street Fight was in attendance at the recent Fortify.vc Distilled Intelligence 2.0 confab where Zaarly co-founder and CMO Eric Koester talked about the pain that comes with making a pivot at a startup that has tremendous momentum, funding and the former head of eBay on board…
PaperG Survey Highlights Rising Importance of Mobile
A new survey released by local advertising technology company PaperG highlights the clear, continuing indication that mobile advertising is becoming increasingly important to media buyers. In the survey of 512 ad sales executives, 94% said their prospective clients are interested in mobile advertising. Meanwhile, 90% were optimistic about the prospects of mobile display ads…
Street Fight Daily: Foursquare Takes On Yelp, Glassmap White Labels
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Takes On Yelp With New Homepage Search Box (Search Engine Land)… Location-Based Mobile Startup Glassmap Goes White Label: Lets Business Target Customers With Personalized Offers (TechCrunch)… Amid Layoff Rumors, PayPal’s Mok Oh Out as Chief Scientist (Xconomy)…
EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’
The MSNBC.com-owned hyperlocal network rebooted in 2011, shifted its product’s focus toward a more interactive product centered largely around user-generated content. We caught up with EveryBlock’s president, Brian Addison (who will be appearing as a speaker at the Street Fight Summit), to discuss the role of data, editorial and user-generated content in the future of hyperlocal news…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature