News and Analysis
Street Fight Daily: Clothing Brands Use AI to Boost Mobile Sales, BuzzFeed Innovates on Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Fashion and Beauty Brands Use AI to Drive Mobile Purchases (Digiday) Working with personalization platform Qubit, DvF set up an algorithm-based discovery feed on its mobile site that’s curated using artificial intelligence and tailored to each user. The feed reflects an assortment that changes, […]
5 Ways to Target Moviegoers with Location-Based Marketing
Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the slump. Here are five examples of some of the most innovative strategies that firms are using to promote films and encourage ticket sales.
Street Fight Daily: Snap Launches Context Cards, LinkedIn Updates Sales Navigator
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s New Context Cards Let Users Read Reviews, Book Reservations, and More… LinkedIn Updates Sales Navigator to Generate Leads… Could Amazon Win a Major Chunk of the Video Ad Market?…
Latest Posts
7 Tools Restaurants Can Use to Post Menus Online
Menus are among the first things that a customer looks at when trying to decide which restaurant to visit, and restaurants with outdated menus on their websites — or even worse, no menus at all — are likely to be passed over by consumers. A number of marketing platforms have stepped in with solutions that make it easier for busy restaurateurs to publish and update their menus online. Here are seven popular options…
Street Fight Daily: Advance Buys Streetwise, Could Groupon Go Bankrupt?
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Local Content Consolidation: Advance Publications’ Bizjournals Division Buys Streetwise Media Sites (TechCrunch)… Could Groupon Go Bankrupt? (Seeking Alpha)… Glocal, Local Video News Aggregator, Launches Out Of Beta With A Bang (TechCrunch)…
Daily Deals vs. Happy Hours: The Impact of Internal Marketing Promos
To get a sense of how happy hour compares to daily deals, Copilot Labs analyzed the point of sale data from a restaurant that has consistently run both happy hour and daily deals for more than a year and half. From April 2011 to October 2012 this business ran three deals and has had an active deal and happy hour every month…
PODCAST: This Week in Location-Based Marketing — Blippar, Shopkick
In this week’s episode, hosts Rob Woodbridge and Asif Khan ask: Do we need another coupon platform? Retailmenot thinks so. Product launches by SpotBros, Pretzil and Busbud PLUS Blippar shows us augmented reality’s potential, the greatest mobile payments info graphic ever and special guest Alexis Rask from Shopkick.
Street Fight Daily: Groupon Rolls Out Search, Google Preps Maps for Apple
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Goodbye to Daily Deals? Groupon Emphasizes Always-On Deals (AllThingsD)… Google Preps Maps App for Apple Devices (The Wall Street Journal)… Daily Deals Dead? Zulily Says No, Raises $85M from Andreessen (GigaOm)…
Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info
In a poll conducted in early November by Street Fight, 500 U.S. consumers were asked who or what sources they are most likely to consult before visiting a local business. The survey found that 37% say they ask a friend or colleague about their opinion of the business; 36% visit that merchant’s website; 16% examine the merchant’s reputation on review sites; and just 11% conduct local searches for information about that business and/or nearby competitors…
Street Fight Daily: AOL’s MapQuest Buys Everlater, Groupon Hires COO Again
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… AOL’s MapQuest ‘Discovers’ Everlater (Seeking Alpha)… Groupon Tries Out Having a COO Again, Promotes Kal Raman (AllThingsD)… PayPal Tests QR Codes In Shop Windows; Mobile Check-Ins At Stores For Personalized Service (TechCrunch)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature