News and Analysis
Swedish Location Management Company PinMeTo Secures H&M Investment
Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”
Latest Posts
‘Legacy’ Media in Phoenix Reach Out to Communities
Earlier this year, the Gannett-owned Arizona Republic and its sister TV station, KPNX, went hyperlocal in an audacious way. The metro region’s two major “legacy” media embarked on a plan to grow editorial contributors from the community — the affluent, well-educated and rapidly growing East Valley, including the city of Scottsdale. So how is this experiment going six months later? To find out, I put some questions to John Triplett, the content partnership editor at the Republic…
TurnHere Becomes Local Photo/Video Marketplace SmartShoot
Turnhere, founded in 2005, leveraged the video marketing wave by working with resale partners like Yelp and Citysearch to help SMBs create one-minute video sales pieces. According to the company’s CEO, Turnhere could boast a compelling capture rate, over 80% of inquiries for this short SMB video would result in a transaction. So with high close rates embedded in the business model, why pivot?
Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay tests deals on services, takes on Groupon (Reuters)… Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees (TechCrunch)… DNAinfo, In Bid to Raise Profile Among Local Advertisers, Starts ‘Small Business Insider’ (Capital New York)…
Waze Highlights Inconsistencies in Local Data
There are too many different ways to categorize businesses, and none of them represents a unified standard for online search. Such a standard if widely implemented would make all businesses categorized as grocery stores line up neatly with each other and would provide a significant boost in overall relevancy…
Prognosis Positive for Small-Town Newspapers?
We all know that small papers have suffered far less than major metros in the advertising bloodbath. And talk to anyone in a small town and these papers continue to have tremendous relevance. Small papers have mostly slashed extras costs, if they ever grew bloated in the first place. And today, more than ever before, the tools for easily putting a small-town paper on the Internet have become incredibly simple…
Street Fight Daily: Groupon Launches POS, Wal-Mart Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Eyes Restaurants With Nationwide POS Offering (Reuters)… Same-Day Delivery Test at Wal-Mart (New York Times)… Borrell Predicts Digital Revenue Will Rise 30% Next Year at Some Newspapers (Poynter)…
5 Ways Small Businesses Can Grow Their Email Marketing Lists
Many businesses struggle with finding ways to grow their email marketing lists, especially businesses that haven’t developed methods for acquiring their customers’ contact information during transactions that occur at the point of sale. Here are five tips from email marketing experts about how merchants can grow their marketing lists and deliver more effective email messages…
Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Likely To Announce Cabs Partnership With New York City (Forbes)… Freespee Raises Further €3.3 Million For Its Mobile Click-To-Call Advertising And Analytics Service (TechCrunch)… Relocation, Relocation, Relocation – A “New” Local Ranking Tactic? (USA Today)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why TV Remains the Heartbeat of Local Connection