News and Analysis
Local Media Consortium Not About to Retreat From Its Google and Facebook Ties
Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies.
Street Fight Daily: Walmart Still Hungry for Startups, Kohl’s Makes Deal With Devil
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… To Keep Up with Tech Competitors, Walmart Says It Will Acquire More Startups… Amazon’s Invasion of Kohl’s Has Begun… Facebook Is Officially Rolling Out Explore, Its Alternative News Feed…
Street Fight Daily: The Importance of Attribution, Newspapers & Retailers Share Connected Fate
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investing in the Right Measurement Tools Makes a Big Business Impact… Retail Blues Worsen, Hitting Newspapers Hard… Snapchat Ramps Up Content Deals…
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Street Fight Daily: Apple Maps ‘Life Threatening,’ Starbucks App for All
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Apple Redraws Maps After Australian Drivers Led Astray in the Bush (The Guardian)… Starbucks Mobile Vets Get $10M for Cardfree Mobile Payments Tool (GigaOm)… Eight Great Location-based Mobile Campaigns from 2012 (Econsultancy)…
Why the Future of SMB-Focused Applications Is Mobile
Although most SMB-focused applications are now web-based, the rising adoption of the smartphone as the de facto dashboard for small business owners will drive a wave of mobile applications customized for them…
What Would a Groupon Acquisition Mean for Google?
Groupon’s stock price soared Friday on speculation that Google, its onetime suitor, might make an offer for the troubled local commerce firm. It’s unfounded speculation, but an interesting thought experiment nonetheless: How could Google leverage Groupon’s assets to solidify its local commerce offerings?
7 Ways SMBs Can Use Geofencing for Targeted Advertising
Although large brands have long been reaching consumers in targeted areas through geofencing, smaller businesses have been slow to adopt this new marketing technology. Here are seven tips from the experts on how small businesses can better use geofencing to target consumers in intelligent ways…
Street Fight Daily: Square Gets a Pass, Yelp Reviewer Sued
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Slides Into Apple’s Passbook With Digital Gift Cards (AllThingsD)… Yelp Reviewer Gets SLAPPed With 750K Lawsuit And Order To Alter Comments (TechCrunch)… Location-Based Search Revenue Will Reach $6B by 2017 (Mobile Marketer)…
Local TV Stations: The Sleeping Beasts in Hyperlocal News
Resting on the laurels of legacy profits only gets you so far. Just ask newspaper publishers. When you really take a good look at the local television business, it’s clear this is an industry waiting to be disrupted — and when that happens, outlets that haven’t invested sufficiently in digital won’t have much to hold onto…
PODCAST: This Week in Location-Based Marketing — Lemon Mobile
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at apps that track your spouse; analytics companies that profile shoppers; and the state of the group buying business. Plus, special guest Terry Blake of Lemon Mobile…
Street Fight Daily: Tribune Resumes Journatic, Facebook Talks SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Tribune Resumes Limited Usage of Journatic (Chicago Tribune)… Facebook’s Dan Levy Touts Small Business Growth: Advertisers Have Nearly Doubled Since January, Promoted 2.5M Posts (TechCrunch)… BIA/Kelsey: Deals Still Aim for $5.5B by 2016 (NetNewsCheck)…
Patch Adds COO as Leadership Change Continues
AOL’s Patch network of hyperlocal news sites has made yet another significant change at the top, naming former Westwood One operations head Steve Kalin to the newly created position of president and COO. Kalin will take responsibility for the company’s daily operations — with the advertising, finance, marketing and content functions all reporting to him…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem