A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Investing in the Right Measurement Tools Makes a Big Business Impact (eMarketer)
A new study from marketing platform provider Neustar found that investing in measurement tools can have an impact on the entire business. Julie Fleischer, vice president of product marketing at Neustar, spoke with eMarketer’s Maria Minsker to dig deeper into the results.
Google Elevates Local Marketing to Prime Time (Street Fight)
Jon Schepke: Many industry watchers and practitioners correctly perceived the GMB API as a sign of how important it is for businesses to manage their location data properly. But the progression of the API represents something even bigger: empowering businesses to elevate and measure the value of local search marketing.
Retail Blues Worsen, Hitting Newspapers Hard (Poynter)
The fate of brick-and-mortar stores has only worsened as 2017 has gone on, leading to a 23 percent year-to-year decline in print advertising at McClatchy Co., the first of the publicly traded newspaper companies to report third quarter results.
The New Local Ecosystem: An Interview With Darren Shaw (Street Fight)
Damian Rollison: As of this year, the task of updating the Local Search Ecosystem has been handed to Darren Shaw of Whitespark, who also inherited David Mihm’s other well-known brainchild, the Local Search Ranking Factors report. Last week, Darren released Local Search Ecosystem 2017, a bold departure in visual design and a much-needed update to the last edition, from 2014.
Snapchat Ramps Up Content Deals (MediaPost)
While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators.
HP, Ikea, and Audi Are Among 100 Most Trusted Brands (AdWeek)
It’s been said again and again that millennials want to buy from brands that are authentic and do more than just concentrate on making money. Turns out millennials aren’t the only consumers who think this way.
Amazon Is Literally Building Its Way Into People’s Lives (Quartz)
The e-commerce giant is coming directly into your home, not by drone, but physically, by partnering with some of the nation’s largest apartment landlords.
Does It Matter if Audience Segments Are Mostly Real or Modeled? (AdExchanger)
Leslie Wood: Since modeling is an important piece of creating audience segments, advertisers need to understand how it impacts the quality of the segments they’re using to deliver their content.
Adobe Expands Its Creative Cloud Services for Enterprises (TechCrunch)
Adobe is using its annual MAX conference to launch a number of new features that are especially interesting to enterprises today.