News and Analysis
Swedish Location Management Company PinMeTo Secures H&M Investment
Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”
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Following Pivot, ThinkNear Finds Buyer in Telenav
A day after Esri snapped up location-technology firm Geoloqi, Telenav has agreed to dish out $22.5 million to acquire ThinkNear, a hyperlocal advertising startup. The TechStars alum will join Telenav’s two year-old mobile advertising group, and form a new platform called Scout Advertising that will serve both the company’s consumer facing mobile application, Scout, as well as other partners…
Placed Launches Platform to Measure Offline Consumer Behavior
Location analytics provider Placed has unveiled a new platform to measure offline consumer behavior, offering marketers and publishers the ability to measure the physical businesses their customers visit. With Placed Panels, which relies on opt-in consumer participants, marketers need only to create their own unique panel through Placed’s website and recruit consumer panelists…
Geoloqi’s Amber Case on Esri Acquisition: ‘Just Made Sense’
On Monday Esri announced its acquisition of Geoloqi, the makers of back-end location technology solutions for developers, bringing the startup’s real-time location and geocoding support to Esri’s sprawling online mapping product. Geoloqi will continue to serve its existing customer-base as a new Portland, Ore.-based research and development arm of Esri…
PaperG Survey Highlights Rising Importance of Mobile
A new survey released by local advertising technology company PaperG highlights the clear, continuing indication that mobile advertising is becoming increasingly important to media buyers. In the survey of 512 ad sales executives, 94% said their prospective clients are interested in mobile advertising. Meanwhile, 90% were optimistic about the prospects of mobile display ads…
Street Fight Daily: Foursquare Takes On Yelp, Glassmap White Labels
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Takes On Yelp With New Homepage Search Box (Search Engine Land)… Location-Based Mobile Startup Glassmap Goes White Label: Lets Business Target Customers With Personalized Offers (TechCrunch)… Amid Layoff Rumors, PayPal’s Mok Oh Out as Chief Scientist (Xconomy)…
EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’
The MSNBC.com-owned hyperlocal network rebooted in 2011, shifted its product’s focus toward a more interactive product centered largely around user-generated content. We caught up with EveryBlock’s president, Brian Addison (who will be appearing as a speaker at the Street Fight Summit), to discuss the role of data, editorial and user-generated content in the future of hyperlocal news…
Case Study: Pizza Place Favors Platforms With Low Upfront Costs
When Lance Robinson is deciding which marketing platforms are worth trying out at Brothers’ Pies N’ Fries, the Pasadena pizza shop he opened with his two brothers last year, he considers cost before anything else. Robinson prefers pay-as-you-go platforms with low upfront pricing structures, but isn’t interested in daily deal companies that take a cut of his revenue…
Street Fight Daily: FTC Zeroes In On Google, Postmates Updates
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Under Crosshairs for Antitrust Allegations, Case Expected (PC Mag)… Postmates Is Updating Its App To Go After The Grocery Market With Deeper Supermarket Integration (TechCrunch)… No More Daily Deals, New Digital Newspaper Focus for Trinity Mirror (Paid Content)…
Taking Location-Based Services to the Public Sector
Consumers are getting more and more comfortable with location-based services like Foursquare and Facebook Places, and many small businesses are recognizing these apps are great tools for connecting with potential and existing customers. The public sector has a similar opportunity to customize services for citizens and employees by engaging with the growing wealth of location-based data…
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