News and Analysis
UGC and Marketing: Veronica Lin Shares Her Perspective
Today’s consumers are cynical when choosing MULO (multi-location) brands. They realize that most advertising and PR is created by brands and therefore potentially inauthentic. That’s where User Generated Content (UGC) plays a huge role in marketing today. “Content created by real people greatly sways purchasing choices across age groups, with 79% of individuals influenced by it and 93% […]
BOOM & BUST: C-Stores Thrive While D-Stores Die
The C in this case stands for convenience store (C-Store), and the D stands for department store (D-Store) — both critical outlets in the MULO (multi-location) retail ecosystem. Brick-and-mortar locations in many categories are still alive and well despite consumers’ penchant for online shopping. Yet, some types of MULO brands are performing much better than […]
Seedtag Acquires JustEggs for ANZ Market Entry
When Seedtag acquired supply-side platform Beachfront in June, it did so to deepen its offering in TV and advertising video. One month later, Seedtag, a global leader in contextual advertising, acquired JustEggs to broaden its global footprint with entry into Australia and New Zealand. JustEggs is an Australian-owned creative intelligence business. Dal Gill, Vice President […]
Commentary
TikTok Raises its Local Game
TikTok continues to feel around and test features as it establishes itself as a social media powerhouse. It’s much earlier in that journey than incumbents like Instagram and Twitter, so we continue to see rapid-fire feature launches and trials. And like the above players, some of these are local in nature.
Latest Posts
Trader Joe’s Tops Yelp’s Most-Loved Brands
Yelp released its first-ever most-loved brands list, and Trader Joe’s sits atop the 50 businesses. StreetFight spoke to Kadecia Ber, Yelp’s Advertising Trends Expert and Director of Multi-location Solutions, for more insights. Launched in 2004, Yelp.com is a destination for crowd-sourced reviews about various businesses, from restaurants and beauty salons to doctors and gym clubs […]
Retail has Changed. Composable Commerce Helps the Industry Keep Up
Today’s consumer is the one in control of the fulfillment experience. The modern shopper expects to be able to dictate their own terms from an array of options: store pickup vs. shipping; locker pickup; same-day delivery; and more. Retail legacy technology systems may not offer this degree of flexibility – but adding capabilities, either by […]
CTV Advertising Spending Holds Lessons for Brands
Basis Technologies provides cloud-based workflow automation and business intelligence software for marketing and advertising. The company focuses on media strategies and outcomes and also has worked with political campaigns and organizations of all sizes. Local and state legislative races and gubernatorial, senate, and national advocacy organizations have used Basis for 15 years, including for 2022 […]
Hire Purpose: Five Creative Ways to Help Solve the Staff Shortage
Restaurants have nearly 2 million unfilled jobs, and retailers are down about 5.5 million workers. If you work in these industries, you probably know the many reasons behind the staff shortage. The after-effects of the pandemic, demographic shifts, and the pressures of competitive salaries in other industries have created a huge challenge for hiring managers […]
Will Measurement Currency Be the Biggest Topic at This Season’s Ad Upfronts?
With 2023’s TV upfronts just weeks away, major media companies and advertisers are gearing up for a new type of debate. While networks promote their streaming services and fan-favorite shows in live stage presentations and one-on-one meetings, brands are asking more questions about measurement currency and the complexities that come with having multiple networks using their […]
Mother’s Day: A $32B Holiday and How to Prepare
Mother’s Day falls on May 14th this year, and shoppers will spend upwards of $30B on flowers, gifts, cards, and meals. Spending has been increasing on this holiday, and retailers and restaurants can still take steps now and afterward to optimize the shopper experience and boost sales volume. Both in-store and online, multi-location brands must […]
Bombora Report: OOH Spending Surged in Q1
During flush times, brand marketers spend generously on advertising, and their agency partners have the luxury of asking themselves how to do more (ads) with more (money). With all the layoffs in the tech and entertainment industries these past few months, how to do more with less becomes the main question. Bombora seeks to provide answers, […]
Vivvix Chief: Predictable Linear Ad Mechanisms in Decline
In the crowded advertising intelligence space, there’s a few ways for a startup to gain attention. One way is by introducing new technology, or utilizing AI in a way that impresses jaded brand marketers and agency leads. Other popular approaches are to build relationships with key decision-makers or bring on experienced leadership who can lend […]
Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies
Live sports programming accounts for more than one-third of all television viewing by U.S. adults, but without access to detailed audience demographics, agencies and multi-location brands tasked with developing targeted ad creatives are largely flying blind. A new capability from the audience-first TV advertising sales company Ampersand has the potential to change that. Just […]
Celebrities Who Help Turn Multi-Location Food Brands Into Stars
Celebrities, including actors and athletes, have long invested in businesses that will help guarantee them a nest egg after their fame has waned. Many now even have their own investment firms. Some, like Mark Wahlberg and Michael Jordan, developed branded concepts, while others invested in multi-location brand franchises. Among the multi-location food brands with celebrity investors […]
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