News and Analysis
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
A Chat With Lucy Kriz of Criteo, a History Buff & Futurist
Lucy Kriz, VP of Global Brands at Criteo, is one of the 30 inspirational speakers coming to Street Fight LIVE 2024 on November 7th. Kriz is involved in the evolution of the media that builds MULO (multi-location) brands. To give you a preview of Kriz’ expertise and perspectives, we interviewed her about how she got […]
Holidays 2024: MULO Experts Predict the Spending Future
Although pumpkins currently line store shelves and turkeys are being prepped for November, retailers, restaurants, and service businesses (like spas, salons, and venues that sell gift certificates) have been thinking about the December holidays for a long time. This year, consumers are expected to spend about $241B, setting a new record. Seasonal spending is about […]
Commentary
Branded Apps Are Connecting with Local Consumers
We’ve solidly entered the era of the branded app as the central platform for successful local loyalty programs. Branded apps, because they encourage and reward repeat business, can be seen as the central hub of a successful localized marketing strategy for many multi-location brands, especially in certain verticals where repeat business is relatively easy to win.
Latest Posts
Report: Higher Income Adults Drive Podcasting Growth
What makes podcast listeners so loyal to the brands that advertise on their favorite shows, and how does that sense of loyalty translate to real world sales? Those were just a few of the questions asked by the customer experience platform DISQO in its new report, released last week. As the podcast landscape evolves, brands and […]
Vericast Launches Contextual Advertising Solution
The marketing technology firm Vericast is changing its approach to contextual advertising by launching a privacy-centric solution meant to help brands reach relevant consumers in the moments when they’re most likely to be receptive. The proprietary solution bolsters Vericast’s in-house targeting capabilities. It matches ads to the content from consumers’ view or search, and it’s […]
Fire Sale: How Multi-Location Businesses Should Handle Downturns and Fails
This year alone, more than 2,000 retail locations have closed. The major casualties include Party City, Jenny Craig, and Bed Bath & Beyond. Some multi-location restaurants are also slimming down, shuttering locations in markets that aren’t performing well. That doesn’t necessarily mean the beginning of the end for the brands. They may simply reduce expenses to […]
What’s New at the Drive-Thru?
We spend the equivalent of 4.3 years of our lives in our cars. Multi-location restaurants and retailers have known this for quite some time and introduced the drive-thru decades ago. Although the exact date of the first-ever drive-up window is fiercely debated, sources indicate that banks introduced the concept in the early 1920s. The drive-thru […]
Debate – Brand Safety Risk of Advertising with Legacy Publishers
Does legitimate news, published by reputable organizations, pose a brand safety risk for brand advertisers? For nearly half of advertisers, the answer is yes. According to new data from Advertiser Perceptions, just 53% of advertisers believe that legitimate news does not pose a significant brand safety risk. For others, there is concern that having […]
What Does It Take to Succeed as a Retail Media Network?
The Retail media network is on the rise, with projections showing they could grow another 60% by 2027. While the concept has already taken hold among businesses in the retail and hospitality industries, it’s still relatively uncommon — and untested — within other verticals, like financial services and travel. What will it take to get […]
Publishers Clearing House Media Has a Trove of Clean Data
Publishers Clearing House (PCH) conjures images of sweepstakes winners being surprised with large-sum checks and bouquets of balloons. Since its founding in 1953 as a means to sell more magazine subscriptions via direct-mail promotion, PCH has evolved into a digital entertainment and commerce destination for millions of consumers in the United States, and one of […]
Tinuiti Sees Real Bright Spots in the Digital Ad Landscape
Tinuiti, the largest independent performance-marketing firm that measures across Streaming TV as well as Google, Facebook, and Amazon, has published “Q1 2023 Digital Ads Benchmark Report”. This report looks at trends across the digital ad landscape of paid search, paid social, digital marketplaces, and video and display advertising. Tinuiti has nearly $4 billion in digital […]
BOOM: Multi-location Target from 1902 to the Future
We have no shortage of companies that go BUST. Just in the past few days, we covered the demise of Bed Bath & Beyond and Jenny Craig. The failure of multi-location brands cannot be attributed just to digital options, consumer trend shifts, and bad hires or financial bets. More complex factors seem to go into […]
Survey – Consumer Buying Behavior Heavily Influenced by In-Store Digital Ads
Is the digitization of physical stores the next mega-trend in retail? That’s certainly the hope of Cooler Screens, the software technology company that powers in-store digital media and merchandising for retail. On the heels of an Insider Intelligence report showing that in-store retail media audiences are an average of 70% larger than digital audiences […]
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