News and Analysis
Street Fight Daily: Uber Loses London License, Facebook Upgrades Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses Its License to Operate in London… Facebook Will Introduce Canvas Templates for Its Collection Ads, Aiming to Boost Brands… Google and Its Partners Will Issue Refunds to Advertisers over Fake Traffic…
Facebook on Local News Partnerships: ‘We’re Just Getting Started’
The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.
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Street Fight Daily: DNAinfo Launches in Chicago, Zillow Acquires HotPads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… After a Few Twists, DNAinfo Officially Launches (Crain’s Chicago Business)… Zillow Acquires Rental And Real Estate Search Site HotPads For $16 Million To Grow Its Rental Marketplace (TechCrunch)… Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power (Fast Company)…
Mobile-Local Shopping Comes Into Focus
Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…
PaperG CEO on the Mobile Opportunity for Small Publishers
For hyperlocal publishers, mobile may or may not be an imminent priority today — but it’s critical that they have a plan for tomorrow. Street Fight caught up with Victor Wong, CEO of local ad tech platform PaperG and former co-chairman of the IAB local committee, to discuss how local publishers can best tackle mobile in 2013…
Local Social Spend Projected to Hit $2.95 Billion by 2016
Local spend on social media in the U.S. is set to jump 1.7x by 2016, according to the Fall Update to BIA/Kelsey’s Social Local Media Forecast. The numbers show a slight reduction in the firm’s earlier projections, which had put the compound annual growth rate (CAGR) for local social spend at 28.9%…
Hyperlocal Video Finally Comes of Age
Hyperlocal video has, until now, been basically an oxymoron. The local television stations push out a decent amount of video but it has a metro rather than a hyperlocal focus. Patch.com and other hyperlocal news networks have done a bit of video, but it remains expensive to produce and comparatively hard to monetize at lower traffic levels. This is why a platform like Glocal looks really, really interesting…
Street Fight Daily: Foursquare’s Round, Apple’s New Patent
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Investors Cool on Foursquare (The Wall Street Journal)… Apple Patents A System-Wide Event-Tracking And Geotagging System For iOS Devices (TechCrunch)… Three-way Tie-up Promises to Re-Invent Local News (Paid Content)…
USA Today Publisher Larry Kramer Looks to a Local Future
“This whole company is hyperlocal,” Kramer says when asked about Gannett’s locally targeted news. “We’ve got 81 newspapers and 23 TV stations, all with local news operations.” At the new multipurpose “breaking news” desk he is developing, editors from the flagship paper will work face to face with representatives from local papers and other Gannett media properties…
Black Friday’s Local Opportunity: Taking Preprints Digital
Publishers across the country give thanks for the fantastic single copy sales they get on Thanksgiving due to the bundle of preprint circulars that come with the paper ahead of Black Friday. But for quite some time people inside and outside of the newspaper industry have been discussing the fact that the preprint business is declining — and might go away altogether…
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