Why Local News Sponsorships Are More Relevant than Ever

Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

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Why Local News Sponsorships Are More Relevant than Ever

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize (Street Fight)
The delete button has hit two well-known and established local news sites. The twin closures came a week after the staff at DNAinfo New York voted to be unionized under Writers Guild of America East. NYT: DNAinfo and Gothamist shut down Poynter: Did union vote prompt Ricketts to close down news sites?

CNN Dips Into Commerce with a Digital Product Guide (Digiday)
The guide, launching on Nov. 2, will live at CNN.com/underscored and recommend products and services in style, tech, health, and travel. CNN will make money when people click on product links and shop, a model common to many publishers.

Openings and New Hires at Infogroup, Vistar Media, Unacast (Street Fight)
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Functionize, Emissary, X-Mode and dataPlor.

NYT Beats Profits Estimate as Digital Subscription Count Soars (CNBC)
The New York Times reported a better-than-expected quarterly profit, as it signed up more advertisers and subscribers for its digital publications, helping offset a slide in print sales.

Raise Report: Privy, Reflektion, InVision Lock Down New Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Glint, Instart Logic, Wibbitz, ActionIQ, and Connatix.

When It Comes to Headlines for Branded Content, Longer Is Better (eMarketer)
A study found that branded content headlines between 90 and 99 characters achieved a clickthrough rate (CTR) of 0.43%, higher than headlines with fewer characters.

Amazon Shuts Down Fresh in Parts of Five States (Recode)
Even as Amazon has taken a huge leap into groceries with the acquisition of Whole Foods, it’s scaling back other parts of its grocery business.

More Than 18 Million People Watch Bacardi Music Video on Snapchat (AdWeek)
Major Lazer teamed up with Bacardi this summer to make a Snapchat lens that let users be the stars of their own music videos.

Apple’s Market Cap Taps $900 Billion After Huge Q4 (TechCrunch)
Apple is continuing its run toward $1 trillion, as a huge fiscal fourth quarter sent the stock to new highs and helped its market cap briefly hit $900 billion.

Pandora Admits Being Slow to Programmatic As Ad Revenue Flattens (AdExchanger)
“One consistent theme I’ve heard from advertisers is that we don’t have all of the features they need to easily transact with us,” said Pandora CEO Roger Lynch. “This is starting to have material impact on our revenue.”

LBMA Podcast: Hilton Hotels, Hatch Loyalty, Twitter (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Phann music, Mastercard goes AR, Yext, Plot Projects, Staples + WorkBar.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]