News and Analysis
NinthDecimal Launches Website-to-Store Attribution Solution
Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.
Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers
Even with its established history and market presence, Doug Zarkin, VP & head of marketing for Pearle Vision, says the brand continues to innovate on ways to attract that local customers. He spoke with Street Fight recently about the ways the brand gets in its customers’ line of sight.
Street Fight Daily: Twitter Debuts API for Mid-Sized Businesses, Beyond the Basics of Chatbots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Debuts Cheaper Enterprise APIs for Growing Businesses… Moving Beyond the Gimmicks with Chatbots… Shifts Come to Oath’s Top Ad Tech Brass…
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8 Strategies for Generating Buzz Around a New Hyperlocal Platform
Entrepreneurs need more than just a great idea to launch a successful hyperlocal business — they need a way to promote it. Here are eight strategies for generating PR and promoting a new hyperlocal platform, delivered by executives who’ve been in that very same position…
Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…
Openings & New Hires at YP, Facebook, PubMatic, CBS Local, and More…
YP brings on a heavyweight from AOL, Clear Channel and others to head up its national markets group. CBS Local poaches from CityGrid. There’s activity in the U.K. at Discount Vouchers and Shopitize. Plus there are openings at Yelp, Facebook, SinglePlatform, LivingSocial, Google, and more…
PODCAST: This Week in Location-Based Marketing — Flock
In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about live music discovery app Timbre, Ford’s new location apps in SYNC, rumors about a Facebook “friend finder,” and a deep dive into the abrupt closure of Everyblock by NBCU…
Street Fight Daily: Groupon Surges, Square Avoids Sales Hires
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Surges on Expected E-Commerce Expansion (Bloomberg)… Square Is Avoiding Hiring Salespeople (Business Insider)… QuickBooks Online For iPad Isn’t A Boring Accounting App – It’s A Simple CRM (TechCrunch)…
How to Create a Great Vertical Directory
It’s tough for a start-up to break into the top echelon of local search players and become a one-size-fits-all solution like Google or YP. The great opportunity that exists in the space lies in serving special interests or special use cases better than anyone has before. Foursquare and Yelp are highly visible examples of this, but other very successful, vertically oriented directories exist, flying mostly under our radar…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem