News and Analysis
Why Commercial Banks Are Turning to Proximity Technology
That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. But a new report released shines a light on the ways commercial banks and investment companies are upping the ante by using location data to get the most out of the market.
How Thanksgiving Day Store Closures Impact Black Friday Sales
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
Raise Report: Yotpo, Leanplum, Globality Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for ChartMogul, Choozle, Roomi, and Spirited Media.
Latest Posts
Street Fight Daily: Samsung’s ‘Passbook’ App, PayPal Co-Founder’s Payments Play
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Samsung Takes a Page from Apple’s Passbook With New Wallet App (Verge)… PayPal Co-Founder Levchin Launches New Payments Startup, Affirm (AllThingsD)… Apple Patents Situational Awareness And Location Information Sharing For Mobile Devices (TechCrunch)…
Just Another Chat With a Frustrated Patch Editor
“We have had two conference calls in a row the last two weeks with the people at HQ excitedly talking about big ideas that are going to get us to profitability, but the ideas sound like bad ones, not to mention ones that they have already tried,” said this editor, a mix of frustration and exasperation in his voice. “They are getting farther away from the hyperlocal vision and really pushing generic SEO content to try and get unique visitors…”
How to Ensure That Your Geofence Is Sized Correctly
Location-based push campaigns have a lot of upside, from satisfied customers to higher ROI. But it can be a thin line that separates a successful campaign from one that leaves mobile users extremely annoyed — so really homing in on how to deliver the right geofence to optimize your campaign is crucial…
Street Fight Daily: Foursquare Expands Deals, Visa Teams with Samsung
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Opens Up Check-In Deals to More Kinds of Plastic (AllThingsD)… Visa Teams Up With Samsung on Mobile Payments (New York Times)… With ClubLocal and New SaaS Tools, ReachLocal Wants to be the Amazon of Local services (PandoDaily)…
Voice Media Group Relaunches City Apps — Can Mobile Really Be Alt-Weeklies’ Salvation?
Voice Media Group, which acquired 11 alt-weeklies around the country back in October, is re-launching its various cities’ mobile apps, which it hopes will become go-to listings and reviews guides for their local markets. According to Tiffany Shackelford, the executive director at the Association of Alternative Newsmedia, many alt-weeklies, like VMG, are beginning to understand the importance of mobile…
Street Fight Daily: Airbnb Eyeing Former Square COO, Nokia Opens ‘Here’
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Airbnb May Hire Former Square Exec Rabois as COO (Wall Street Journal)… Nokia Opens Up Here platform With an Eye to the Future (GigaOm)… Why Big Brands Fell Out of Love with Check-Ins (Digiday)…
PODCAST: This Week in Location-Based Marketing — Talkbits, Moves
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem