News and Analysis
Nucleus Marketing’s Mission for 2018: Make Media Buyers Believe in News
CEO Seth Rogin spoke with Street Fight about how the company combats fraud in web advertising, brings personalization to marketing and tries to convert young media buyers into buying space on premium news sites.
Street Fight Daily: Amazon Names HQ2 Finalists, User-Generated Content Boosts Sales
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Chooses 20 Finalists for Second Headquarters… User-Generated Content Attracts Shoppers… IPG: It’s Not Just About Providing Value — It’s About Proving Value…
Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…
Latest Posts
LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context
In this week’s episode, Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. The resource of the week is “Contagious” by Jonah Berger, plus special guest Paul Mabray, founder of VinTank…
Street Fight Daily: Startups Put Feet On The Street, The End of Local Advertising
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Digital Start-Ups Face Unexpected Gauntlet of Door-to-Door Sales (Medium)… Why Advertising Dollars Are Shifting to Online Promotions (Second Street Lab)… Urban Airship’s Wallet Studio Helps Firms Create and Manage Apple Passbook and Google Wallet Cards(TheNextWeb)…
Gannett’s Acquisition of Belo’s TV Stations Puts Focus on Hyperlocal Push
Gannett brags that its acquisition of Belo’s TV stations creates a broadcast “super group.” But perhaps the biggest implication about the merger is not its “super”-ness, but what it will mean in the hyperlocal digital space where both companies, especially Gannett, are trying to build a post-broadcast future…
Case Study: How a National Restaurant Group Uses Hyperlocal Platforms
As the national sales and marketing director for East Coast Saloons, a management company that operates bars and restaurants nationwide including McFadden’s, Calico Jack’s, and Johnny Utah’s in New York City, Gina Groh fields cold calls from hyperlocal startups on a daily basis. When deciding whether a particular platform will be a good fit, Groh is primarily concerned with the return on investment and the time involved in setting up the system…
Authenticity: The Force Behind the Local Snowball Effect
One of the new values that the Web demands is authenticity. For news, it means a commitment to truthfulness by bringing readers or viewers as close as possible to the source of information. In business, it also means being truthful in our behavior, attributions and even our intentions. It’s an underappreciated and underutilized value, and it strikes at the very heart of marketing — especially at the hyperlocal level…
Street Fight Daily: Facebook Reaches 1M Advertisers, Waze Deal May Invite Scrunity
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Reaches 1 Million Active Advertisers As Small Businesses Adopt (Reuters)… Google’s Effort to Skirt Regulation May Invite More Scrutiny (New York Times)… Groupon Pivots Amid Management Upheaval, Lagging Stock Price (AdAge)…
ReachLocal CEO: Commerce Solutions Becoming Alternatives to Local Search
Whereas most companies have built either a consumer-brand or a back-end for merchants, the company has spun out a SaaS tool, ReachCommerce, from its branded ClubLocal platform. Street Fight recently caught up with Zorik Gordon, ReachLocal’s chief executive, to talk about the origins of the new project, the challenges with bring local services online, and the impact a shift from advertising to commerce might have on local search companies like Yelp…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem