Street Fight Daily: Amazon Names HQ2 Finalists, User-Generated Content Boosts Sales

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon Chooses 20 Finalists for Second Headquarters (NYT)
Amazon said on Thursday that it had whittled the list of possible homes for its second headquarters to 20, including centers of technology like Boston and some surprise locations like Columbus, Ohio. Digiday: Amazon’s ad biz grows faster than the duopoly’s.

Nucleus Marketing’s Mission for 2018: Make Media Buyers Believe in News (Street Fight)
Tom Grubisich: CEO Seth Rogin spoke with Street Fight about how the company combats fraud in web advertising, brings personalization to marketing and tries to convert young media buyers into buying space on premium news sites.

User-Generated Content Attracts Shoppers (MediaPost)
According to a new study from PowerReviews, collecting and displaying user-generated content, such as ratings and reviews, photos, and videos, can improve your business’ bottom line. On average, when a product adds one or more reviews, that product experiences a 108% lift in traffic, a 65% lift in conversion and a 92% lift in sales.

Sponsored: How Location Intelligence and Software-as-a-Service Will Take Over in 2018 (Street Fight)
Gilad Amitai: Location data and technology companies thrived in 2017 and are looking to expand on their success this year. Probably the best indication that location intelligence is here to stay and growing are the better regulations and user-friendly initiatives that are being adopted by different players in the ecosystem.

IPG: It’s Not Just About Providing Value — It’s About Proving Value (AdExchanger)
“We’ve been talking to all of the ad tech companies we work with to make sure we’re optimizing for the effectiveness of media – and, frankly, if they can’t do that, we look for providers that can,” Michael Roth, chairman and CEO of Interpublic, said Wednesday at AdExchanger’s Industry Preview event in New York.

Facebook Wants More People Watching Videos Together at the Same Time (Recode)
Facebook is testing a new product called “Watch Party” that will let groups of Facebook users watch the same video at the same time, even if the video isn’t being broadcast live.

YouTube Will Have Real People Review Top Videos to Ensure They’re Advertiser-Safe (Quartz)
YouTube is making it tougher for creators to make money from inappropriate and offensive videos.

What CES and Detroit Told Us About the Future of Cars (Wired)
2018 may be so new that you’re still complaining about how rough 2017 was, but these early weeks have already changed the course of the auto industry, or at least revealed the path forward.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]