News and Analysis
Street Culture: Choozle’s Culture Attracts a New CTO and a New Dialogue
Getting rid of job titles and helping people detach from job titles are two of the biggest challenges around refocusing a company on its culture and its values, CTO John Schnipkoweit says. At Choozle, the culture is focused around the product it is creating, and allowing that product to drive the company.
LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Satisfi Labs launches chatbot for Mall of America, Brandbook loyalty, Westfield acquired by Unibail-Rodamco, 7-Eleven, Blis releases SmartTrends. Guest: Dan Hodges – RetailStoreTours.com.
Street Fight Daily: Where Mobile Is Heading, Eric Schmidt to Step Down at Alphabet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: These Are the Ways Marketers Still Struggle to Understand Mobile… Eric Schmidt to Step Down After 7 Years at Helm of Alphabet… Why Quartz Will Not Be Jumping So Fully onto the Programmatic Bandwagon…
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Authenticity: The Force Behind the Local Snowball Effect
One of the new values that the Web demands is authenticity. For news, it means a commitment to truthfulness by bringing readers or viewers as close as possible to the source of information. In business, it also means being truthful in our behavior, attributions and even our intentions. It’s an underappreciated and underutilized value, and it strikes at the very heart of marketing — especially at the hyperlocal level…
Street Fight Daily: Facebook Reaches 1M Advertisers, Waze Deal May Invite Scrunity
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Reaches 1 Million Active Advertisers As Small Businesses Adopt (Reuters)… Google’s Effort to Skirt Regulation May Invite More Scrutiny (New York Times)… Groupon Pivots Amid Management Upheaval, Lagging Stock Price (AdAge)…
ReachLocal CEO: Commerce Solutions Becoming Alternatives to Local Search
Whereas most companies have built either a consumer-brand or a back-end for merchants, the company has spun out a SaaS tool, ReachCommerce, from its branded ClubLocal platform. Street Fight recently caught up with Zorik Gordon, ReachLocal’s chief executive, to talk about the origins of the new project, the challenges with bring local services online, and the impact a shift from advertising to commerce might have on local search companies like Yelp…
WPP’s Morrison: Why the Tide Is Turning for Brick-and-Mortar Retail
Gwen Morrison heads up the WPP’s global retail practice, The Store, and works with some of the world’s largest retailers on daily basis to help facilitate the transition to a more connected and empowered local consumer. Street Fight recently caught up with Morrison to talk about the transformation of offline retail, what big retailers are investing in today, and the impact of mobile in emerging markets…
VIDEO: The Pains and Promise of an ‘Amazon’ for Local Services
As investors continue to pour funding into the local services space, the competition over one of the last white spaces of the consumer web is heating up. During a session at Street Fight Summit West earlier this month in San Francisco, Ethan Anderson, founder at booking service MyTime, and Booker CEO Josh McCarter debated the dynamics of building an “Amazon for local services”…
Street Fight Daily: NextDoor Launches NYC Partnership, Plum District Acquires Spotivate
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Neighborhood Social Network Nextdoor Launches NYC Partnership (PandoDaily)… Plum District Has Acquired AngelPad-Backed Spotivate For An Undisclosed Amount (TechCrunch)… Tristan O’Tierney, Square’s Co-Founder And Early iOS Engineer, Leaves For Destinations Unknown (TheNextWeb)…
SMBs Have Some Major Advantages Over Brands in Social Marketing
Social media is merely a digital extension of local conversations. We talk about the weather, the 4th of July parade, the upcoming festival, local news, et cetera. SMBs need to always be thinking about how they can join/start these conversations in order to build fans, follow leads, offer discounts, improve their reputation and, most importantly, compete with national brands…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands