Street Fight Daily: Where Mobile Is Heading, Eric Schmidt to Step Down at Alphabet

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Forrester: These Are the Ways Marketers Still Struggle to Understand Mobile (MediaPost)
Marketers face a steep learning curve this year when it comes to mobile advertising. Banner ads still prevail, first- and last-click attribution are more common than they should be, and demographic targeting dwarfs more contextual approaches to personalization.

Eric Schmidt to Step Down After 7 Years at Helm of Alphabet (The Verge)
Schmidt will be transitioning to a new position as a technical advisor at the company as he continues to serve on Alphabet’s board.

Street Culture: Choozle’s Culture Attracts a New CTO and a New Dialogue (Street Fight)
Getting rid of job titles and helping people detach from job titles are two of the biggest challenges around refocusing a company on its culture and its values, CTO John Schnipkoweit says. At Choozle, the culture is focused around the product it is creating, and allowing that product to drive the company.

Why Quartz Will Not Be Jumping So Fully onto the Programmatic Bandwagon (Quartz)
All along, our commitment to user experience has been energetically pursued in our approach to the primary way in which we fund Quartz: advertising.

Target’s Purchase of Shipt Marks Effort to Catch Up With Rest of Industry (AdWeek)
The $550 million acquisition is yet another move to keep up with Walmart and Amazon. It is Target’s second acquisition of the year, having bought another startup, transportation tech company Grand Junction, in August.

Amazon Has Combined the Leadership of Prime Now and Prime Fresh Under One Rising-Star Exec (Recode)
Stephenie Landry, an Amazon vice president who launched and runs the company’s Prime Now express delivery service, has taken on the oversight of two additional Amazon delivery businesses, Recode has learned.

Publisher Commerce Ambitions Will Hit a Wall in 2018 (Digiday)
Max Willens: Just as publishers have learned that they’d struggle to monetize their content on Facebook, those that spent to build businesses based on e-commerce affiliate commissions will get a wake-up call in 2018, as Amazon cements its place as an online shopping destination and cuts the affiliate commission rates it pays publishers.

Wearables Still Far From Mass Adoption as Other Smart Devices Soar (eMarketer)
Smart speakers will likely beat out wearable devices as the electronic gift of choice this holiday season. Even the introduction of several new smartwatches to the market this year has done little to reinvigorate demand for wearables.

LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Satisfi Labs launches chatbot for Mall of America, Brandbook loyalty, Westfield acquired by Unibail-Rodamco, 7-Eleven, Blis releases SmartTrends. Guest: Dan Hodges –

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]