Street Fight Daily: NextDoor Launches NYC Partnership, Plum District Acquires Spotivate

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

logo_belly_opengraph-0e62e1938abbabab1eb9879b65899ec0Neighborhood Social Network Nextdoor Launches NYC Partnership (PandoDaily)
Nextdoor announced a partnership with New York City, enabling the government to provide neighborhood-specific information, be it news, free events, emergency notifications, etc., directly onto the site. This means the City could contact specific neighborhoods with news relevant to these specific denizens instead of just releasing news or general updates to the entire city as a whole.

WPP’s Morrison: Why the Tide Is Turning for Brick-and-Mortar Retail (Street Fight)
Gwen Morrison heads up the WPP’s global retail practice, The Store, and works with some of the world’s largest retailers on daily basis to help facilitate the transition to a more connected and empowered local consumer. Street Fight recently caught up with Morrison to talk about the transformation of offline retail, what big retailers are investing in today, and the impact of mobile in emerging markets.

Plum District Has Acquired AngelPad-Backed Spotivate For An Undisclosed Amount (TechCrunch)
Plum District, the hyperlocal deals site built by moms, for moms, has just acquired Spotivate, a startup led by ex-Googler Anthony Lee and former Telenav engineer Jorge Chang that launched out of AngelPad to offer local experiences to parents. The terms of the deal were undisclosed. The company saw a number of large investments, namely from Kleiner Perkins and General Catalyst, which has led to a total of $30.6 million in funding over the past few years.

The Pains and Promise of an ‘Amazon’ for Local Services (Street Fight)
As investors continue to pour funding into the local services space, the competition over one of the last white spaces of the consumer web is heating up. During a session at Street Fight Summit West earlier this month in San Francisco, Ethan Anderson, founder at booking service MyTime, and Booker CEO Josh McCarter debated the dynamics of building an “Amazon for local services.”

Tristan O’Tierney, Square’s Co-Founder And Early iOS Engineer, Leaves For Destinations Unknown (TheNextWeb)
Square co-founder Tristan O’Tierney has left the mobile payments company after more than four years there. O’Tierney announced his departure on Friday – via Twitter – confirming that he has no immediate plans other than taking some time off to travel.

Officials: NSA Doesn’t Collect Cellphone-Location Records (Wall Street Journal)
The National Security Agency sweeps up data on millions of cellphones and Internet communications under secret court orders. But as it mounts a rigorous defense of its surveillance, the agency has disclosed new details that portray its efforts as tightly controlled and limited in scope, while successful in thwarting potential plots.

Groupon Surges as Mobile App Seen Boosting Coupon Use (Bloomberg)
Groupon, the biggest daily deal website, jumped 12 percent after analysts at Deutsche Bank AG upgraded the stock, citing optimism that increasing use of the company’s mobile application can boost sales. Aided by a surge in sales to mobile users, revenue will surge 53 percent to $3.56 billion in 2015 from $2.33 billion last year.

eBay Gets Physical With A Street-Side Sales Kiosk For Kate Spade Saturday (TechCrunch)
On the heels of eBay CEO John Donahoe’s statement at TC Disrupt in April that the company would be using mobile technology to push further into offline commerce, eBay’s Retail Innovation team unveiled its second project: four pop-up storefronts created for the fashion line Kate Spade Saturday that will be live from June 8 to July 7. Using a touch screen on the store window, shoppers can select a product and schedule one-hour delivery via text message.

Smart Geographic Segmentation & Bidding With Enhanced Campaigns (SearchEngineLand)
As it turns out, location bid modifiers are one of the (only) benefits of upgrading to enhanced campaigns, as they can be applied by location in a very granular and simple way. I thought I’d recap a couple of thoughts about geo-segmentation and location bid modifiers.

Foursquare Charges Businesses $20 to Register on the Network (Mashable)
Foursquare has settled on charging businesses a $20 fee to register on the check-in service. The company had previously tested a variety of price points for companies to claim their business, but according to a rep, it recently decided to charge $20 across the board because that price point performed best.

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