News and Analysis
Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Good News for Yelp — Google Will Continue to Allow Sites to Opt Out of Its Web Crawling… Millions Use Alexa to Shop, and Brands Need to Start Paying Attention… Brand Safety in 2017: Where We’ve Been, Where We’re Going…
Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Last-Minute Shoppers Boost Amazon As Yearly Usage of Expedited Delivery Services Doubles… For Some Publishers, The Holidays Bring Jumps in E-Commerce Sales… Search Disruption: How Brands Will Compete with the Duopoly in 2018…
Street Fight Daily: Voice Fuels CNBC’s Efforts to Monetize, Inside Google Maps’ Data Gold Mine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… CNBC Eyes Monetization After Its Voice Audience Doubled This Year… This Cartographer’s Deep Dive Into Google Maps Is Fascinating… The Top Stories and Trends of 2017 in Data-Driven Advertising…
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VIDEO: Local News as a Loss Leader?
As local businesses shift marketing spending away from advertising, local media companies are scrambling to subsidize their news operations. During a panel at Street Fight Summit West earlier this month, Eric Bright, VP of Ecommerce at Deseret Digital Media; Mike Orren, President at Speakeasy; and Sean McDonnell, SVP of Sales at Propel Marketing discussed an emerging agency model, and debated whether digital marketing services like SEO and website building could help make up for lost revenue…
Street Fight Daily: FTC Reviews Waze Deal, Twitter Developing Hyperlocal Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Confirms Antitrust Review of Waze Deal(Wall Street Journal)… Twitter is Developing Geo-Targeted Ads for Retailers (AdAge)… Paton: ‘Bad CEOs and Worse Editors’ Are Trying To ‘Kill Our Future’()…
How Facebook’s Rumored News Product Could Hurt Local Sites
News websites dodged a bullet when Facebook didn’t announce a rumored RSS or news-in-your-news-feed product yesterday. If Facebook actually got serious about these plans, news websites could expect an even larger portion of their site’s traffic to be directed through the social network — and their brands could be endangered…
Openings & New Hires at Square, Patch, LocalVox, Facebook and More
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include the closing of LivingSocial’s office in Seattle, a and exiting CTO at AOL’s Patch, and job openings at Yelp, Appstack, Google, and more.
VIDEO: Why Brands Are Warming to Hyperlocal
For large brands, the upside of local is often shrouded in operational headaches, and overshadowed by the complexities of coordinating a decentralized, and often chaotic, campaign. Thanks to the rapid adoption of mobile devices and new innovations among vendors however, brands’ attitude to local are starting to change…
LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context
In this week’s episode, Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. The resource of the week is “Contagious” by Jonah Berger, plus special guest Paul Mabray, founder of VinTank…
Street Fight Daily: Startups Put Feet On The Street, The End of Local Advertising
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Digital Start-Ups Face Unexpected Gauntlet of Door-to-Door Sales (Medium)… Why Advertising Dollars Are Shifting to Online Promotions (Second Street Lab)… Urban Airship’s Wallet Studio Helps Firms Create and Manage Apple Passbook and Google Wallet Cards(TheNextWeb)…
Gannett’s Acquisition of Belo’s TV Stations Puts Focus on Hyperlocal Push
Gannett brags that its acquisition of Belo’s TV stations creates a broadcast “super group.” But perhaps the biggest implication about the merger is not its “super”-ness, but what it will mean in the hyperlocal digital space where both companies, especially Gannett, are trying to build a post-broadcast future…
Case Study: How a National Restaurant Group Uses Hyperlocal Platforms
As the national sales and marketing director for East Coast Saloons, a management company that operates bars and restaurants nationwide including McFadden’s, Calico Jack’s, and Johnny Utah’s in New York City, Gina Groh fields cold calls from hyperlocal startups on a daily basis. When deciding whether a particular platform will be a good fit, Groh is primarily concerned with the return on investment and the time involved in setting up the system…
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