News and Analysis
Street Fight Daily: Facebook Sheds Young Users, Brands Move Marketing In-House
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Shedding Those Coveted Gen-Z Users… 56% of Brands Plan to Move More Marketing In-House… What It Would Take for Amazon to Become FedEx or UPS…
#SFSW18: Street Fight Announces Winners of the 2018 Local Visionary Awards
Street Fight has announced the winners of the 2018 Local Visionary Awards. The awards were presented in a ceremony at Street Fight Summit West. The 9-category competition honored the very best campaigns, companies, ideas, and individuals working in the local marketing and commerce ecosystem.
Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx
Amazon is about to jump into the business of package delivery. The delivery program will launch in Los Angeles in the coming weeks before expanding to additional cities. The move poses a direct challenge to the likes of UPS and FedEx.
Latest Posts
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Strategies for Overcoming Privacy Concerns With Indoor Navigation Apps
When it comes to the widespread adoption of indoor positioning and navigation tools among retailers, technology isn’t nearly as big of a barrier as consumer pushback. To help answer the question of how indoor navigation providers should help their clients deal with these issues, we reached out to experts in the industry. Here are their strategies for success…
Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’
I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment…
5 Things SMBs Need to Know About Their Customers in the Multiplatform Era
In a Street Fight webinar Tuesday sponsored by YP, Greg Sterling, a senior analyst with Opus Research and contributing editor at Search Engine Land spoke with Sanjay Sood, YP’s SVP of consumer platforms, about new strategies small businesses can use to get discovered by consumers in the smartphone age…
Transaction Overview: Go Daddy Acquires Locu for $70 Million
With the acquisition of Locu, Go Daddy is beginning to move beyond its legacy domain registration and web hosting legacy and showing that it has the strategic aptitude and willingness to acquire to provide a more complete solution for local businesses to manage and market themselves. We expect Locu to be a compelling value proposition to Go Daddy’s 11 million customers…
Street Fight Daily: Pay-Per-Gaze Advertising, 17.4% of Global Web Traffic from Mobile
How Pay-Per-Gaze Advertising Could Work With Google Glass (New York Times) … Google and Waze Finally Start Showing Off Each Other’s Tech (VentureBeat) … 17.4% of Global Web Traffic Comes Through Mobile (Mashable) …
Getting Drones to Do Our Hyperlocal Bidding
Drones are the perfect last-mile delivery vehicle for small loads. Ultimately, I envision a future where the drones do all the local delivery and put the brick-and-mortar shops on much more even footing with Amazon and other larger providers. Why would I use this service? Because if I can buy from people that I have a personal relationship with and enjoy the same frictionless commerce and zero hassle, I will do it much of the time…
5 Strategies for Finding Funding as an Early-Stage Startup
Although it’s a given that the founders of most early-stage hyperlocals need funding to bring their ideas to life, many entrepreneurs are still unsure of where to turn for financing during the earliest days. To answer that question, we reached out to executives who’ve founded hyperlocal companies and asked what worked for them…
PriceGrabber Acquires Snapette
Mobile shopping app Snapette is getting a new home. The company, which has 1.5 million users, is being acquired by e-commerce platform and shopping site PriceGrabber for an undisclosed sum. For Snapette, it’s a play for scale. The company boasts partnerships with over 200 brands and retailers worldwide, but PriceGrabber puts millions of shoppers in touch with more than 12,000 merchants and sellers, driving more than $1 billion in annual sales…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem