News and Analysis
Street Fight Daily: Voice Fuels CNBC’s Efforts to Monetize, Inside Google Maps’ Data Gold Mine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… CNBC Eyes Monetization After Its Voice Audience Doubled This Year… This Cartographer’s Deep Dive Into Google Maps Is Fascinating… The Top Stories and Trends of 2017 in Data-Driven Advertising…
Street Culture: Choozle’s Culture Attracts a New CTO and a New Dialogue
Getting rid of job titles and helping people detach from job titles are two of the biggest challenges around refocusing a company on its culture and its values, CTO John Schnipkoweit says. At Choozle, the culture is focused around the product it is creating, and allowing that product to drive the company.
LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Satisfi Labs launches chatbot for Mall of America, Brandbook loyalty, Westfield acquired by Unibail-Rodamco, 7-Eleven, Blis releases SmartTrends. Guest: Dan Hodges – RetailStoreTours.com.
Latest Posts
Why SMB Marketing Services Won’t Save Newspapers’ Bottom Line
Most newspapers aren’t building new and innovative tools to provide SMB services. Instead they are white labeling offerings from other providers or are connecting their audiences to an existing service. Over time, SMB tools are going to become a commodity. When someone who is still in high school can offer exactly what you are offering, you’re in trouble. With the high cost structures and overhead that newspapers have, being in a commodity business (where margins get pushed lower and lower) won’t prove lucrative in the end…
Openings & New Hires at Square, Facebook, LocalVox and More
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include a new product engineer at Square, an exiting publisher at DNAinfo, plus openings at Oracle, LinkedIn, WorldNow and more…
LBMA Podcast: The Mobile Payment Journey of the Future
In this week’s episode, Asif’s take on location based marketing in China; Twitter finally develops geo-targeted ads; Facebook helps get you (almost) free wifi; Google plans to launch thing-sharing service Mine, and Pandora quadruples its audience. Plus our resource of the week: The mobile payment journey of the future. And special guest Keller Rinaudo, co-founder of Romotive.
Street Fight Daily: Patch Editors Concerned, Apple Patents Waze Alternative
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Patch Editor:’From What I See On The Ground, We Are On Our Last Legs’ (Romenesko)… Apple Details Waze-like Crowd-sourced Route Ratings For Real-Time Traffic Alerts in Maps (9to5 Mac)… Location Tracking App Glympse Links With Evernote To Let Users Archive Their Trails (TechCrunch)… Location Tracking App Glympse Links With Evernote To Let Users Archive Their Trails (TechCrunch)…
There’s a ‘Metropolitan Revolution,’ but Where’s Hyperlocal?
Community news sites don’t always have to invest in major staffing and other resources to enhance their editorial. In three recent cases, public and nonprofit agencies and other bodies supplied virtually all the information that would generate engagement-producing stories – the kind advertisers are supposed to like. All it would take is labor-efficient curating and copying and pasting…
Case Study: Switching to a Cloud-Based POS For Increased Reliability, Lower Costs
As a seasoned restaurateur, Steven Cook already knew that traditional hardware-based point-of-sale systems could be overly expensive and unreliable when he opened Federal Donuts — a shop that sells cake donuts and Korean style fried chicken — in late 2011. What he didn’t know at the time, however, was that there were alternative options for quick-service restaurants…
Street Fight Daily: Patch Launches Native Ads, Foursquare Looks to International Growth
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Leela de Kretser Is Leaving DNAinfo (Observer)… AOL’s Patch Creates Fictional Publication for Disney Movie Planes (AdWeek)… Foursquare Tunes Into International Growth, Inks Live Music Check-In Deal With Deezer To Promote Paid Subs (TechCrunch)…
Why Hyperlocal Is Naturally Suited for Investigative Reporting
A new study by local media research/consulting firm AR&D and Investigative Reporters and Editors (IRE) reveals that investigative reporting is a big draw for consumers when it comes to media choice. Sixty-two precent said it was reason enough to follow a particular news organization, and it ranked only behind weather (54% preference) in terms of interest — and that interest is growing. Investigative reporting is plain old reporting. Period. And it begins with getting off the lazy and easy commodity news bandwagon and growing a reportorial spine…
7 Strategies for Generating Localized News Stories
Appealing to a hyperlocal audience means going beyond repackaged press releases and community events listings to uncover truly newsworthy stories happening in individual neighborhoods. We consulted with experts from some of the country’s top hyperlocal publications to round up the best strategies for developing localized story ideas on a regular basis. Here are their best tips…
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