News and Analysis
6 Self-Service Location Intelligence Solutions
By opening their platforms up as self-service solutions, location intelligence firms are hoping to provide clients with more open access and to inspire creativity in using existing tools in new and innovative ways. Here are six examples of vendors providing location intelligence capabilities to clients through a self-service model.
Street Fight Daily: Voice Takes Center Stage at CES, Pizza Hut Bets on Self-Driving Future of Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Are Racing to Reach Rapidly Growing Audiences on Echo and Google Home… Pizza Hut, Toyota Team Up for Pizza Delivery in Driverless Vehicles… Vox Media Takes a Measured Approach in Growing Its Programmatic Marketplace…
Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…
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Winning in Local Commerce Means Solving the Data Issues in Discovery
The acceleration in the local consumer’s purchase cycle means that each layer of the the Local Stack of online-to-offline local commerce — find, buy, retrieve and engage — must fuse together and work to create a seamless local commerce experience. In the “find” layer, local search properties have expanded beyond point-of-interest data, investing in the rich content needed to help consumers make purchase decisions before leaving businesses’ sites…
6 Tools Restaurants Can Use for Better Guest Intelligence
By the time a guest walks through the front doors at Ping Pong Dim Sum in Washington D.C., marketing manager Myca Ferrer can already be fairly certain what he or she will order. Ferrer isn’t psychic, but he is using a guest intelligence platform to gain a deeper understanding of his most frequent customers. By tracking preferences and payment histories, Ping Pong Dim Sum is better able to offer VIP service to its most loyal diners…
Street Fight Daily: Apple Buys HopStop, RetailMeNot Soars In IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Apple Buys 2 Mapping Companies (New York Times)… Coupon Site RetailMeNot’s IPO Soars 32% in First Day (Wall Street Journal)… Facebook Is Testing a Feature That Can Track Customers’ Physical Movements at Businesses (Terra)…
With Digital Video, Newspaper Companies Could Disrupt Local TV
Here’s what I think will happen. The local newspapers that are smart are already getting serious about creating video content. Some of them are beginning to figure out how to get that content to consumers via set-top boxes, and they will be the first to experiment with partnering with companies like Aereo instead of fighting them in court…
Openings & New Hires at Yellowbot, LiveIntent, Village Voice, and Groupon
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include new execs at Punchey and Tribune, and job openings at Yelp, The Weather Channel, Google, and more…
LBMA Podcast: Apple Making Social Maps, YuMe’s Targeted Video Ads
In this week’s episode, Apple is creating a Waze of their own; France rocks biometric payments and IBM’s Smarter Cities billboards; and tracking moods through facial expressions to sell cosmetics. SolveMedia and Unilever brand the captcha. Plus special guest Krina Patel of Ingenious Med…
Privacy Hawks in Tow, Euclid Pushes Ahead With Offline Retail Analytics
Amid congressional queries and rumbles in the press over privacy concerns, Euclid is pushing ahead with its effort to bring Google Analytics to the physical world. The service, which uses wi-fi signals to provide brick-and-mortar retailers with store analytics, has released a major update, adding new metrics, industry benchmarks, and a substantial redesign to its dashboard…
How ARLNow Succeeds in a Market Packed With Competitors
“Print media types may hear ‘quality’ and think ‘in-depth, investigative reporting’ — but that’s not necessarily what I mean,” says ARLNow founder Scott Brodbeck. “At the moment, I believe that breadth is more important than depth in local. But too much or too little of each can hurt. Striking a good balance in terms of shorter and longer articles, and publishing those articles at semi-regular intervals throughout the day, encourages repeat readership.”
Case Study: Bakery Uses Mobile POS for Real-Time Business Analytics
When Tara Koenig first began researching mobile point-of-sale systems for her Virginia cupcake bakery back in 2011, her interest wasn’t driven by the lack of upfront costs or tablet integrations. It was driven by necessity. The location Koenig had chosen for her new bakery was a 500-square-foot garage with no telephone lines (a feature that’s typically necessary when installing a hardware-based POS system)…
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