News and Analysis
Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…
Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites
The verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to your site.
Latest Posts
Why Brands Need a Local Voice on Facebook
Street Fight recently caught up with Brand Networks’ chief executive, Jamie Tedford, to discuss the evolving local opportunity for brands on Facebook, the value in maintaining both a “brand” and “local” voice on Facebook, and the need to create a more responsive (and decentralized) approach to social media…
5 Tools That Bring Web-Like Analytics to Offline Locations
It isn’t chance that e-commerce retailers like Amazon are generating billions of dollars in online sales. Digital commerce businesses are utilizing big data analytics to measure shopper behavior, click-through rates, and page views when designing their online sales outposts. Here are five hyperlocal vendors bringing web-style analytics into the real world…
Street Fight Daily: Food Delivery Merger Stirs Concerns, Apple Beefs Up Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Food Delivery Merger Stirs Concerns (Wall Street Journal)… Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires (Apple Insider)… UrbanSpoon To Focus On Quality Restaurant Reviews After Selling Rezbook To OpenTable (TechCrunch)…
Dongle Domination: 40% of SMBs Use Mobile Card Readers
A new report from BIA/Kelsey finds that 40% of small and medium-sized businesses already accept payments with a mobile credit card reader, and another 16% of the businesses plan to add capability within the next year. The numbers come amid an across-the-board increase in small business engagement with the digital tools, with social media and mobile advertising also taking a larger chunk of business owners time and money…
Street Fight Daily: Google Invests In Reviews, Foursquare’s Co-Founder Opens Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Launches City Experts Program To Encourage Higher Quality Google+ Local Reviews (TechCrunch)… Foursquare Cofounder Naveen Selvaduri Opens Up About His Exit: “I Wanted To Stay” (Fast Company)… Investors May Yet Cry For Yelp (Wall Street Journal)…
How to Sell Hyperlocal Into Chambers of Commerce
After lots of research with local chambers, I’ve noticed that the chambers provide minimal resources to local businesses on how to navigate hyperlocal and which tools are the most valuable. In my opinion, that really should be a key responsibility of the Chambers. They should be vetting and approving the technology that will help their members to grow their businesses…
Openings & New Hires at Groupon, Locu, Bit.ly and Radiate Media
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include new execs at SIM Partners and Accordant Media, plus job openings at AOL, JiWire, Weather Channel and more.
LBMA Podcast: Timehop, AudioVox and Factual’s Tyler Bell
In this week’s episode, YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out-of-home reach by acquiring EK3 Technologies; Timehop raises $3 million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; and AudioVox partners with AT&T for on-board auto diagnostics…
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