Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook to Make Major News Feed Change That Demotes Publishers and Brands (Recode)
Facebook said on Thursday that it will start to show users more posts from their friends and family in the News Feed, a move that means people will see fewer posts from publishers and brands. Digiday: Publishers fret over impending change to News Feed.

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey (Street Fight)
“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation.”

Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads (Digiday)
Amazon is also looking to earn revenue from Alexa users through advertising, but the e-commerce giant hasn’t yet figured out how to inject advertising into a voice environment without compromising user experience. 

How CES Highlights the Speed of Change for Brands (AdWeek)
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers’ ability to make sense of it, never mind adopt it.

Snapchat’s Big Redesign Bashed in 83% of User Reviews (TechCrunch)
Confusingly jamming Stories in between private messages has sparked backlash amongst the first users of Snapchat’s sweeping redesign.

The Publisher-as-Platform Era (AdExchanger)
Clip Schenck: In this model, platform publishers provide other publishers with proprietary tools, products, inventory and data to make their own assets more valuable. And, for the first time, the publisher that leverages the platform benefits as well as the publisher that owns the platform.

Google Plans to Vet YouTube Premium Video Content (Bloomberg)
Google is planning a new push to vet top-tier YouTube videos that it bundles for major advertisers, people familiar with the effort said, moving to address resurgent concerns that inappropriate content is being shown alongside brand messages. 

LBMA Podcast: Amazon Alexa, Google Zagat, Redbox, Oath (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Kroger, Walmart and Special Guest: Sandeep Bhanote – Radius8.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]