News and Analysis
Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…
Two Big Facebook Moves in the First Two Weeks of 2018
“It will be interesting to watch how much SMBs’ costs go up with Facebook to achieve the same level of engagement that they have been enjoying,” Mike Blumenthal tells David Mihm in their biweekly column. “As Google expands their many local offerings, this might just play into their hands by forcing businesses back to Google My Business.”
How MoviePass Is Using Subscriber Data for Retail Partner Integrations
Having now reached 1.5 million paying subscribers, with 500,000 of those coming in just the last 30 days, MoviePass is keeping a sharp focus on the data it’s able to collect from moviegoers. The company expects that data to become an important asset to retail partners and the movie industry at large in the coming months and years.
Latest Posts
What’s Apple’s Mapping Shopping Spree Really About?
Moreso than the features, Apple’s post-Mapgate acquisitions are all about what’s behind the scenes in this age of big data. This goes back to what a lot of people don’t realize about Apple Maps: it’s is actually a pretty slick mapping tool. But what it has in dazzle, it lacks data; things like place listings, navigation and public transit…
Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card (TechCrunch)…. Why Yahoo and Apple Want Foursquare’s Data (Fast Company)…
Without Seamless, Fewer Customers and Higher Margins (Bloomberg Businessweek)
Why Your Consumer-Oriented Hyperlocal Startup Is Going to Fail
I’m sorry to say it, but if your hyperlocal, consumer-focused start-up’s business model is driven by local business sales and marketing dollars, it’s most likely going to fail. I know this because I have spent the past several years dissecting and analyzing every consumer-focused, hyperlocal app imaginable. In an effort to build my own “awesome” hyperlocal app, UPlanMe, I was not only figuring out our own business model, but I was analyzing all of the potential competitors and their business models’ around us…
DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs
The online coupon space would seem tired, over-saturated, and too fragmented. Yet DataSphere is making a big push into the local-business coupon space, launching a consumer-facing site, LocalSaver. Gary Cowan, SVP or product and marketing at DataSphere, talks about the company’s plans to become “the RetailMeNot of local business coupons” and drive customers through local companies’ doors…
LBMA Podcast: Millenial/JumpTap, Placed, and Siamese Systems
On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed trying to morph into the ComScore of the real world; Riding the payment waves without batteries; Special guest Alex Kottoor of Siamese Systems talks mobile CSI…
Survey: 52% of SMBs Still Don’t Have a Website
Yodle has released the findings from its first Small Business Sentiment Survey, which recently asked 306 small business owners nationwide for their perspectives on a variety of topics, and found some interesting results when it comes to SMBs and technology. According to the survey, “many small business owners are still not adopting modern technology and marketing approaches.”
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Strategies for Overcoming Privacy Concerns With Indoor Navigation Apps
When it comes to the widespread adoption of indoor positioning and navigation tools among retailers, technology isn’t nearly as big of a barrier as consumer pushback. To help answer the question of how indoor navigation providers should help their clients deal with these issues, we reached out to experts in the industry. Here are their strategies for success…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation