News and Analysis
Street Fight Daily: Publishers Desert Instant Articles, Walmart Bets on VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Facebook’s Instant Articles Partners May Have Abandoned It… Walmart Looks to Revolutionize Retail with VR Acquisition… Vogue and GQ Will Test Content Inside Amazon’s Echo Look…
Latest Posts
ShopKeep CEO: I’ll Bet We Have More Brick-and-Mortar Installs Than Square
Square might have the brand name and billionaire founder, but ShopKeep is making moves of its own. And the company’s chief executive, Jason Richelson, says that while Square dominates the dongle-touting mobile food truck crowd, there are as many, or more, small, brick-and-mortar businesses using the Shopkeep’s tablet point-of-sale system than its widely known competitor’s…
7 Local Logistics and Delivery Platforms for Restaurants
Retailers can get away with one-day or two-day delivery timelines, but restaurants are held to a different standard. Meals need to be easy to order, easy to pay for, and they need to be delivered while they’re still hot. A number of local logistics vendors are stepping in with platforms meant to simplify the delivery process for restaurant owners, providing tools to manage and process orders digitally…
Conference Notebook: For SMBs, Content Marketing May Not Be So Easy
Brands are lauded when they post or tweet the right thing at the right time — and many social media evangelists spread the gospel that in an always-on, interactive consumer culture small businesses need to do the same. But that line of thinking neglects the high costs associated with content creation, and ignores the problematic economics of content marketing for small businesses…
LBMA Podcast: Microsoft’s Nokia Buy, Gucci and Google Maps, and Moasis
On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device and special guest Ryan Golden of Moasis…
Street Fight Daily: More Users Share Location, Twitter Files For IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Three quarters of smartphone users share their location, says study (MarketingLand)… Twitter Files for Initial Public Offering (Wall Street Journal)… Senator Asks Cellphone Carriers: What Exactly Do You Share With Government? (New York Times)…
AdMonsters to Tackle Digital Ad Challenges During Advertising Week
Since the first banner ad appeared in 1994, just one thing has remained constant in digital advertising: change. On September 26 during Advertising Week in New York, OPS NY will bring together ad operations and media technology leaders to tackle challenges and work to navigate the latest shifts in our industry, while staying competitive and profitable. Click for a Street Fight discount…
Daily Voice Reports First ‘Unit’ Profitability (With an Asterisk)
The regional hyperlocal news network Daily Voice says it has recorded its first “unit” profitability for operations covering its 41 sites in the hotly competitive suburban Connecticut and New York market. The profit — which does not include corporate costs — was a tiny $2,000 for August, according to CEO Carll Tucker. But it comes after the company burned through $18 million in four years and experienced near-death six months ago…
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