Street Fight Daily: Indoor Location To Hit $4B, Amex Brings Rewards Into Taxis

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

storeIndoor Location Market To Reach $4 billion In 2018, Predicts ABI (FierceMobile)
The indoor location market is forecast by ABI Research to reach $4 billion in 2018, fueled by wireless technology as well as vendors offering venues such as shopping malls, warehouse retailers, airports and stadium products to provide content and services to mobile device users based on their location. The overall number of indoor location technology is expected to top 25,000 next year, while mobile devices capable of supporting indoor location services will reach hundreds of millions within two years.

How Back-Office Innovation Is Transforming Local Marketing (Street Fight)
Over the past few years, we’ve watched as a host of payment processing, point-of-sale and scheduling services have popped up, helping local businesses manage day-to-day operations in more efficient ways. Using the cloud, these ‘commerce’ software plays have begun to undercut a number of large legacy companies, shaking up industries which have remained static for decades. In a new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.

American Express to Let Cardholders Pay NYC Taxi Fares With Membership Rewards Points (AllThingsD)
American Express’s loyalty program is set to make a big splash in the offline payment world by letting cardholders pay for their fares in New York City taxis with rewards points. Through a deal with point-of-sale hardware company VeriFone, American Express will offer the new payment option in about 7,000 New York City taxis — about half of all taxis in the city. The move marks the loyalty program’s first step in what will likely be a major expansion into the physical world.

How to Set a Pricing Structure for Your Hyperlocal Business (Street Fight)
Most hyperlocal founders think the products they’ve developed are priceless. The small business owners they’re selling to, however, are likely to have a very different view. Deciding on a pricing structure is one of the most difficult challenges a hyperlocal business is likely to face in its earliest days. Here are six strategies for determining the right pricing structure as an early-stage startup from hyperlocal executives who’ve managed to crack the code.

Lefkofsky: Groupon Is A Winner For Merchants And Subscribers (Crain’s Chicago Business)
“Over 60 percent of the time, people we’re sending people who haven’t been to that merchant before. …Our culture is changing,” said CEO Eric Lefkofsky during TechSummit at Chicago Ideas Week. “There are so many coupon codes out there, that it’s turned almost everyone into a coupon customer at some point. Airlines offer discounts all the time.”

Chart: The Local Marketing Landscape (Street Fight)
The shift from print to digital is old news, but what’s shaking up the industry is the introduction of cloud-based business management systems — for everything from payments and point-of-sale to schedule — into the marketing mix. These combinations will bring together consumer data from every stage of the purchase funnel, automate marketing plans and messaging, and reduce implementation and sales costs for both marketers and solutions providers.

Nokia Quietly Shuttering Pioneering Location Network Dopplr Nov 1st, 4 Years After Acquisition (TechCrunch)
Nokia has very quietly shuttered the social travel service Dopplr today, just over four years after acquiring it back in 2009. Nokia placed an announcement on the Dopplr homepage that says the service will be closed down as of November 1st.

Living Social Launches RetailMeNot Clone with Online Coupons (Screenwerk)
Greg Sterling: Depending on whom you speak to LivingSocial is either on the ropes or doing fine. Regardless, the company is seeking to further diversify beyond daily deals, launching a new online coupons product today. Groupon and Living Social have evolved to varying degrees into broad marketplaces for both online and offline commerce.

Loop: The Future Of Mobile Payments Or A Temporary Fix (TechCrunch)
The company says it has invented a technology that lets you pay with your phone at nearly any point-of-sale across the U.S., without requiring merchants to upgrade their hardware. Instead, consumers can either use a dongle plugged into their smartphone or a special charge case that is simply held close to the magnetic stripe reader (the place you swipe your credit card) at checkout.

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