News and Analysis
As Amazon Preps Attribution Tool, Media Buyers Demand Greater ROI
Amazon’s massive consumer audience and billions of touch points, coupled with its newly acquired brick-and-mortar presence, means the company’s ad services could be in a position to explode if it does a good enough job illustrating the influence its ad services have on driving online-to-offline or strictly online sales.
Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…
What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry
In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.
Commentary
Sounds and Places: Experiencing Bluebrain’s ‘Central Park’
Washington DC-based band Bluebrain has created a location-based album called Central Park (Listen to the Light) which accomplishes what very few others have to date been able to: namely, to build an app that actually augments reality vis a vis location…
The Daily Deal — Dead Man Walking?
The evolution of daily deals has not been unlike that of other successful startup stories. But while the story is the same, the pace at which the deals industry went through the stages of maturity has dramatically amplified the signal. Almost four years later, where do we stand?
Understanding the Location-Based Engagement Stack
The “SoLoMo Manifesto” looks at how brands can use these new technologies and services to learn more about their customers at the local, regional, and global level than was ever possible before…
Latest Posts
Could Healthcare Be Local Tech’s Next Big Opportunity?
The botched launch of the Healthcare.gov has brought the healthcare industry — and its dysfunction — to center stage. But in the private sector, startups like ZocDoc and iCouch.me are quietly reinventing the ways patients are discovering and buying healthcare services locally, building a familar feature set that navigates the complex network of insurance companies, doctors and healthcare providers. Street Fight recently caught up with Sam Zebarjadi, Medicast’s co-founder and CEO, to find out more about how digital healthcare tools are being shaped for local markets…
6 Mobile Payment Solutions for Restaurants and Bars
When it comes to mobile payment processing, the restaurant industry is in a league of its own. Mobile platforms that are designed for a wide cross-section of businesses don’t always have the features that restaurants need, like menu integrations and add-on tipping tools. As restaurant owners look for ways to streamline the payment process and improve table turnover rates, an increasing number are utilizing mobile payment solutions built specifically for their industry…
Street Fight Daily: Square’s New Reader, Layoffs At Clinkle
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… New Square Reader Offers Better Performance, Thinner Design (PCMag)… 6 Mobile Payment Solutions for Restaurants and Bars (Street Fight)… Uber’s CEO Hints That It Could Branch Out Into Other On-Demand Transport And Delivery Services (TheNextWeb)…
Yext’s New ‘Pages’ and the Future of One-Stop Solutions for Small Businesses
The first large-scale technology company that can service small businesses in all of the following four industries will have the best opportunity to be the next leading hyperlocal superstar: 1) Website building, 2) email/loyalty marketing, 3) hyperlocal technology and 4) Online advertising, promotion and deal solutions…
6 Strategies For Helping SMBs Understand the Importance of Mobile
According to a Manta survey, 67% of small business owners don’t expect mobile to impact them this holiday season. Only 8% of the 1,003 SMBs surveyed said they expect mobile to drive shoppers to their brick-and-mortar locations. This presents a challenge for hyperlocal vendors looking to sell their mobile products and services, however it’s something that can be overcome through a combination of education and original thinking…
Street Fight Daily: Apple Expands iBeacon, The Hack That Saved Foursuare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Launching iBeacons To Guide Store Visitors (Associated Press)… The Brilliant Hack That Brought Foursquare Back From the Dead (Wired)… Twitter’s Dorsey Vies With SoftBank’s Son for Japan Shops (Bloomberg)…
Openings and New Hires at Datalogix, Yelp, and Clinkle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Street Fight, MOGL, VendaAsta, Leaf, and AOL.
LBMA Podcast: Flybits, and VistarMedia’s Jeremy Ozon
On the show: PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; and Rehabstudio gives us the storefront of the future…
Street Fight Daily: Foursquare’s Redesigned App, HomeJoy Raises $38M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foursquare 7.0 Brings Passive Location Technology To All (GigaOm)… Homejoy Raises $38M As It Looks To Expand Beyond Home Cleaning (TechCrunch)… EBay, PayPal Pinpoint Stores For Mobile Shopping (USA Today)…
New Borrell SMB Report: ‘The Deer Have the Guns’
The 903 small business owners surveyed in a new study from Borrell Associates said they expected to spend only 12% of their digital advertising budgets in 2013 on banner advertising, sponsorships, and classifieds. Meanwhile they expected to spend more than half of their marketing budgets on owned channels, investing heavily in managing their website (35%), running email marketing campaigns (13%), and social media (14)%.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem