News and Analysis
Raise Report: JumpCrew, Gamalon, Tailor Brands Score New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Good Eggs, MemSQL, Auth0, and Dashdash.
Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…
Consumers Demand Personalization, Range of Features from Brand Apps
Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated.
Commentary
Local Mapping Services and the Public Trust
The towering presence of Google in the mapping world today is testament to its success in product development, but this also indicates something else. People don’t just think of maps as a product to be consumed. It seems that we have begun to consider mapping services as a public trust…
Why the Future of SMB-Focused Applications Is Mobile
Although most SMB-focused applications are now web-based, the rising adoption of the smartphone as the de facto dashboard for small business owners will drive a wave of mobile applications customized for them…
Local TV Stations: The Sleeping Beasts in Hyperlocal News
Resting on the laurels of legacy profits only gets you so far. Just ask newspaper publishers. When you really take a good look at the local television business, it’s clear this is an industry waiting to be disrupted — and when that happens, outlets that haven’t invested sufficiently in digital won’t have much to hold onto…
Latest Posts
Closely Raises $3M to Turn Its Social Analytics App Into a Business
Closely, the maker of Perch, a social analytics app for small businesses, has raised $3 million in a series A round of funding led by Grotech ventures. Amid a chaotic local marketing industry, the company has quietly built out a novel business model which draws on learnings from the consumer world to solve one of the most dire problems in the business technology industry: selling to small businesses…
Street Fight Daily: Yodle Plans IPO, Uber Tests Courier Service
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Advertising Company Yodle Planning IPO This Year (Wall Street Journal)… Uber Expands Into Courier Service With Manhattan-Only Pilot (Bloomberg Businessweek)… Facebook Wants to Turn 25 Million Small Businesses Into Advertisers (AdAge)…
GrubHub(s) vs. Uber(s) vs. Yelp(s): Making Sense of the Mayhem in Local Commerce
Last week, ride-sharing service Lyft announced that it had closed a $250 million round of funding to compete with Uber in what will likely become a capital-intensive — and noisy — race around the world. But the battle over transportation is just one example of a wider push by tech companies to reinvent traditionally offline industries by developing lightweight marketplaces…
Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.
Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many […]
Street Fight Daily: Square Secures Credit, GrubHub Shares Soar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Secures Credit in ‘Low Hundreds of Millions’ (CNBC)… GrubHub Shares Surge in Debut (Wall Street Journal)… TPG Said Close to Airbnb Investment After Snags Resolved (Bloomberg)…
Assess Your Clients’ Local Search Competition in Three Quick Steps
Local SearchCongratulations! You’ve just signed that hard-to-land client that’s been in your sales pipeline for months. Now the hard (or, I think, the fun) work begins. Where can you deliver the most value for this hard-earned client, right from Day One?
LBMA Podcast: Facebook and Oculus, PayPal and Placed
Top stories of the week include Iconeme’s talking mannequins; Shyp shipped; Adtile’s kinetic ads for smart watches; AT&T shutting down its Alerts program; Pepsi’s unbelievable bus shelter; and Spacified’s matching service for pop-up store space.
Street Fight Daily: Amazon Tests Local Commerce, GrubHub Raises Pricing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Amazon to Expand Into Real-World Payments With New Amazon Local Commerce Business(Fierce Wireless)… GrubHub IPO Pricing Tops Estimate(Bloomberg)… Online Services Go Offline in China(Wall Street Journal)…
Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo
Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight…
Alternative Press Expands Hyperlocal Network Into Suburban Philly
Mike Shapiro began his hyperlocal news network The Alternative Press in three suburban New Jersey communities — including his hometown of New Providence — in 2008. TAP has now expanded to 30 communities in the state and Shapiro has decided to cross over into Pennsylvania with a site in Lower Providence, in suburban Philadelphia’s Montgomery County….
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