Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Email Lures Back E-Shoppers With Abandoned Carts (MediaPost)
Want to win back customers who abandon carts? Email is the best way, according to Online Consumer Behavior 2018, a study by Namogoo. Of the 1,300 online shoppers polled, 84.32% have abandoned a cart and returned later to complete the transaction. And email brought them back in most cases.

Openings and New Hires at Verve, Yelp, Star Tribune (Street Fight)
Every few weeks, Geoff Michener takes stock of some of the latest hires and openings in hyperlocal marketing, tech, and media. This edition includes openings and new hires at Digital Remedy, Shoptiques, adMarketplace, and Motista.

Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors (Digiday)
Over the past several months, large publishers including Hearst and Condé Nast have gotten pitched by ad tech and martech vendors hawking their ability to help publishers sell subscriptions, grow direct connections or drive more e-commerce.

Raise Report: JumpCrew, Gamalon, Tailor Brands Score New Funding (Street Fight)
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Good Eggs, MemSQL, Auth0, and Dashdash.

LBMA Podcast: Google Pay, Rival & Ticketmaster, Sears & Amazon (Street Fight)
On this week’s edition of the Location-Based Marketing Association podcast: Urban Airship + Google Pay, Aceby app, JetBlue’s pizza to LA, Rival takes on Ticketmaster, 7-Elven goes AR for Deadpool 2, Google Duplex, Sears and Amazon team-up.

Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests (Guardian)
Facebook allows advertisers to target users it thinks are interested in subjects such as homosexuality, Islam or liberalism, despite religion, sexuality and political beliefs explicitly being marked out as sensitive information under new data protection laws. NYT: Zuckerberg to meet European parliament members over Facebook’s data use

Leveraging a DMP as a Sales Channel and Not Just a Platform (AdExchanger)
Jaclyn Stewart: If publishers are unhappy with their DMP or haven’t seen the return they were expecting, they should start to think about their DMP as simply a data sales channel. From this perspective, they should see numerous possibilities for revenue.

Lyft’s New Users Skew Younger than Uber’s (Recode)
Not only is Lyft gaining on its bigger rival Uber, that growth is driven by young people, according to new data.

Kroger Makes Bold Push to Boost Online Shopping (WSJ)
Kroger has struck a deal with a British grocer known for its use of warehouse robots, as the biggest U.S. grocery chain aims to supercharge its online delivery business in the face of competition from Inc. and Walmart Inc.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]