Commentary
What Do SMBs Really Need From Digital Platforms?
Amidst the fog of buzzwords and the scramble for investment dollars, are locally targeted startups solving problems that are worth the effort? Within that industry we all generally have a conviction that our products and services matter, but we do spend a lot of our time within a circle of people who don’t need convincing. If our ultimate constituency is the business owner, the question we should ask is: “What really matters to SMBs?”
How Can Local Search Better Serve Service-Oriented Businesses?
Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map…
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How Qualcomm Wants to Reinvent Retail
Qualcomm Retail Solutions works with retailers and other venue owners to put the company’s two positioning technologies, Gimbal and iZat, to use. Street Fight recently caught up with Kevin Hunter, senior director of product management for Qualcomm Retail Solutions, to talk about the explosion in retail technology, the emerging technology driving innovation, and what the introduction of mobile will mean for the existing retail landscape…
How One Community News Project Grew From One Blog to 30 Sites
When Kerry Anne Ducey started blogging in her suburban community of Ridgefield, CT. in 2009, what happened within the several square miles of this 300-year-old community of about 25,000 people was the center of her journalistic universe. Today her HamletHub is a partnership of 30 community websites in the Connecticut-New York suburbs, which she says will soon grow to 45 sites…
7 Ways to Use Weather Data for Hyperlocal Marketing
Hyperlocal vendors are making it possible for business owners like Stromberg to overlay weather data on top of daily sales figures to make better decisions, but many local merchants are still unsure of how to utilize the insights they glean from this information. Here are seven strategies for local businesses to use weather information to better target their hyperlocal messaging…
Street Fight Daily: Square Buys Scheduling Startup, Uber’s Latest Snafu
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…Square Acquires BookFresh To Add Booking Services For Merchants (TechCrunch)… Uber Kept New Drivers Off the Road to Encourage Surge Pricing and Increase Fares (Verge)… The Payments Challenge for Mobile Carriers (New York Times)…
Street Fight Daily: Apple Rolls Out iBeacon Program, Square Picks Up In-Store
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Starts iBeacon Product Certification Under ‘Made for iPhone’ Program (Apple Insider)… Square is Testing a New App for Ordering Food: Square Pickup (Priceonomics)… Ford to Drop Microsoft From Car Systems (New York Times)…
Why Data May Kill Content as the Key to Local Relevancy
During a keynote at Street Fight’s Local Data Summit in Denver Tuesday, Carol Davidsen, chief executive at Cir.cl and a former Obama for America staffer, spoke about the way the campaign used data to avoid pricey local news buys, and how those learnings are shaping the way companies in the private market buy media…
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