News and Analysis
Street Fight Daily: Google Rolls Out Media Subscription Tool, Amazon Expands Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Rolls Out New Subscription Tool with McClatchy News Sites… Amazon Shows Its Drive for Efficient Ordering is Relentless, Delivering Straight to Cars… DoorDash Makes a Big Push into Grocery Delivery, Partnering with Walmart…
Commentary
How Mobile’s Demographic Shift Impacts Local
It seems that young people in the 18-24 demographic spend, on average, more time on mobile devices today than they do watching television. It also appears that mobile usage is far ahead of “playing games and computer use for leisure.” What does this mean for the future of local search and local media? I would say it’s not unlike the lessons the Republican Party was forced to confront in the aftermath of its recent election defeat…
Mobile-Local Shopping Comes Into Focus
Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…
Black Friday’s Local Opportunity: Taking Preprints Digital
Publishers across the country give thanks for the fantastic single copy sales they get on Thanksgiving due to the bundle of preprint circulars that come with the paper ahead of Black Friday. But for quite some time people inside and outside of the newspaper industry have been discussing the fact that the preprint business is declining — and might go away altogether…
Latest Posts
Street Fight Daily: Amazon Tests Local Commerce, GrubHub Raises Pricing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Amazon to Expand Into Real-World Payments With New Amazon Local Commerce Business(Fierce Wireless)… GrubHub IPO Pricing Tops Estimate(Bloomberg)… Online Services Go Offline in China(Wall Street Journal)…
Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo
Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight…
Alternative Press Expands Hyperlocal Network Into Suburban Philly
Mike Shapiro began his hyperlocal news network The Alternative Press in three suburban New Jersey communities — including his hometown of New Providence — in 2008. TAP has now expanded to 30 communities in the state and Shapiro has decided to cross over into Pennsylvania with a site in Lower Providence, in suburban Philadelphia’s Montgomery County….
Street Fight Daily: Just Eat Orders IPO, Lyft Raises $250M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Just Eat Joins Parade of London Tech IPOs, with $2.44-Billion Market Cap (Wall Street Journal)… Lyft Raises $250 Million From Alibaba, Third Point and Others( New York Times)… Jim Brady will leave Digital First Media(Poynter)…
Walmart.com VP: For Consumers, The Digital Divide Does Not Exist
In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at Walmart.com, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company’s digital and physical assets…
Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Newsonomics of Digital First Media’s Thunderdome Implosion (And Coming Sale) (Nieman Journalism Lab)… Tech Titans Are Vying to Be Your Pocketbook (New York Times)… TaskRabbit For Business Service Portal Quietly Disappears (TechCrunch)…
LivingSocial Sells Remaining Assets in Southeast Asia for $18.5M
Three months after selling its Korean deals business TicketMonster to Groupon, LivingSocial has divested the remainder of its assets in Southeast Asia. The company announced Tuesday afternoon that it has sold the its assets in Thailand, Malaysia, Indonesia, and the Philippines to iBuy, a Singapore-based ecommerce company, for $18..5 million dollars in cash.
With New Product, ReachLocal Looks to Turn the Corner on SEO
ReachLocalAmong the many cutting-edge innovations in local marketing, search engine optimization is getting to be old hat; in fact, its age and relative familiarity can result in a widespread lack of interest and dedication to using SEO as a primary marketing tool. But ReachLocal is looking to assert SEO’s continuing relevance and lasting power with its new product, ReachSEO…
Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives
Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…
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