News and Analysis
Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…
Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…
Commentary
National Advertisers: Time to Get Local
“Local” is often thought to be synonymous with SMBs. In many media like television, however, huge portions of the local ad spend is from national brands buying up geographically specific advertising inventory. The same thing is happening in mobile. The projected growth in local mobile ad spending will mostly come from national advertisers that localize campaigns…
Latest Posts
6 Tools to Add Menus to Mobile Apps
Online menus drive more traffic to restaurants than coupons and giveaways combined, with 33% of consumers in a 2014 JiWire survey saying they’re more influenced by seeing menu information in a mobile ad than special offers or the location of an establishment. Here are six tools that restaurants can use to add integrated, mobile-friendly menus to their websites and apps…
Street Fight Daily: Nokia’s New Chief, New York’s ‘Smart’ Bar Crawl
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nokia Announces New Strategy and Chief Executive (New York Times)… New York City Bars to Use Apple’s iBeacons for App-Driven ‘Pub Crawl’ Promotion (AppleInsider)… The Decline of Newspapers Hits a Stunning Milestone (Slate)…
After AOL’s Hyperlocal Fail, Media Watchers Pin Hopes on Smaller Operations
With a number of once-promising large-scale hyperlocal media projects laying in ruin, local media’s star has faded a bit over the past year, causing many industry watchers to frame local journalism as a pursuit defined by a social need, and burdened by an unfriendly market reality. The vision of the $150 billion market opportunity has been replaced with a social ethic — the need for small, independent operations to create self-sufficient clusters in their communities…
Report: Local Media Ad Revs Will Climb to $158.6B By 2018
Local media ad revenues are set to increase 19% by 2018, according to new figures released by BIA/Kelsey, climbing from $133.2 billion in 2013 to $158.6 billion in 2018. The compound annual growth rate of 3.6% represents faster growth than previously expected, strengthened by political and Olympic advertising. Meanwhile, local digital media is set to continue its increase in market share, increasing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018…
Street Fight Daily: LivingSocial Slips Further, Consumers Balk on Mobile Wallets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Sales Slip Further (Wall Street Journal)… Few Consumers Are Buying Premise of Mobile Wallets (New York Times)… Airbnb Wants to Be a Travel Agent (Wall Street Journal)…
Newspaper Companies Make Another Big Investment in a Circular Startup
Gannett, Hearst, Belo, and others have invested another $15 million in Wanderful Media, a service that digitizes and distributes the millions of merchandizing ads that go out every weekend in local papers across the United States. The deal, which brings the startup’s total funding to over $50 million, highlights the newspaper industry’s struggle to find an answer to a depreciating revenues after technology companies have picked off many of its valuable assets…
Openings and New Hires at Thinknear, Twitter and Verizon
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Factual, Angie’s List, Local Yokel Media, Facebook, Mediative and hibu.
Street Fight Daily: Facebook Buys Moves, Lyft Puts Capital to Work
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… By Buying Moves, Facebook Acquires High-Value Passive Location Technology (GigaOm)… Lyft Puts New Megabucks to Work: Launches in 24 Cities, Cuts Prices Again, Drops All Fees (Recode)… Berg Insight: Mobile Location-Based Advertising will be worth $14.8B in 2018 (FierceWireless)…
Brady on Thunderdome: The Glue at the Core Was Never Able to Dry
“The local digital news solution is probably going to come from new players rather than legacy ones,” says outgoing Digital First Media editor-in-chief Jim Brady. “It’s extremely hard to try and create that next-generation local news product while you’re dealing with the rapid decline of your core business. … Somewhere in that broad swath of experimentation are all the pieces for a successful model. It’s just a matter of time until someone finds the right mix.”
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation