Thinknear Launches Scoring Metric for Location-Based Targeting

Location-based advertising is more popular than ever, but the mobile ecosystem is littered with inaccurate data. That’s why Thinknear, the mobile advertising wing of Telenav, has unveiled Location Score Tags, a new free tool that measures the quality of the location data used in across a campaign.

Google Hooks Up with Aisle411 to Map Stores

The company will partner with Walgreens to test an in-store service that helps shoppers navigate store aisles. Throughout the shopping experience, shoppers can be introduced to personalized coupons and other promotional offers, as well as rewards that can be accrued just by browsing…