Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

AT&T, Verizon to End Sale of Location Data to Third Parties (MediaPost)
AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data.

With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs (Street Fight)
In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.

Your Ad Tech Tax Is Amazon’s Opportunity (AdExchanger)
Claude Denton: When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with lower prices and economies of scale. Amazon is now exploiting a similar opportunity with digital advertising. TechCrunch: Amazon launches an Alexa system for hotels

5 Tips for a Successful Mobile Coupon Strategy (Street Fight)
Dan Slavin: Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?

How the EU Is Implementing Its New Privacy Rules (WSJ)
The advertising business today is largely driven by people’s personal information. Data is the lifeblood of tech platforms, publishers, ad agencies and ad tech companies. However, this marketing approach is facing plenty of pressure. Its biggest challenge yet: GDPR.

Microsoft Rebrands News, Expands Distribution (Digiday)
On June 20, Microsoft is expected to rename its mobile apps and its news distribution service that powers MSN as Microsoft News. The rebranded Microsoft News will be incorporated into more Microsoft products, including Skype and its Xbox video game system.

Facebook Is Putting Autoplay Video Ads In Messenger (Recode)
Facebook found a new place to sell video ads: Inside Messenger, where some users will start to see autoplay video ads appear in their inbox right next to messages from friends and family.

Blue Bite Uses Shoppers’ Smartphones to Verify Product Authenticity (VentureBeat)
The company said it has created a cost-effective, secure, and scalable service for high-value brands to authenticate items with the tap of a smartphone. Brands can additionally leverage this new, always-on, direct-to-consumer content channel to provide exclusive experiences to consumers.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]