News and Analysis
Research Highlights Shifting Social Media Dynamics for Brands
Rachael Samuels, social media manager at Sprout Social, hopes that brand marketers who look at the research come away with a greater understanding that social cannot be approached with a one-size-fits-all mentality, and what works for one industry, or even one brand, may not work for another.
Commentary
Why Local Online Publishers Should Also Be Designing Merchants’ Sites
One of the most sustainable sources of income for local digital publishers ought to be web design and hosting for their local customers. Web design and hosting has counted for 20% of my company’s total annual revenue for the last five years. It’s a natural fit for publishers in so many ways, and yet I see very few who offer it. They’re missing out big time…
Defining the Local Coefficient: A Conversation with Yelp
A growing chunk of physical purchases are influenced online. And the path to purchase increasingly weaves between different screens. But for conversions, it’s all about offline. The question is how long this will remain to be the case. Out of sheer curiosity, Yelp VP Mike Ghaffary ventured to quantify this…
Latest Posts
Street Fight Daily: Pinterest Eyes Small Business, Mobile Search Shifts From Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Takes on Google and Facebook With Self-Service Ads (Wall Street Journal)… Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp (AdAge)… P&G, Pepsi Try Out Foursquare’s New App, Swarm (AdAge)…
3 Models That VCs Are Buying in Local Tech
Venture investment continues to pour into local tech, but tastes are changing. During a panel at Street Fight Summit West on Tuesday, Jared Fliesler (General Partner, Matrix Partners), Jim Scheinman (Founder, Maven Ventures) and Raj Kapoor (CEO, Fitmob) spoke about where the hyperlocal industry is heading and where they expect the next billion-dollar local startup idea to come from…
Caterina Fake: The ‘Finding a Restaurant in This Town’ Problem Has Been Solved
During a fireside chat at Street Fight Summit West on Tuesday, the co-founder of Flickr told Jeff Bercovici that the restaurant discovery problem — a hobby horse of local tech of the past few years — has effectively been solved. Earlier this year, Fake released her newest venture to the world in Findery, a service that allows users to share content, or “notes” about places across the world…
Tinder and Grindr Share Their Secret (Local) Sauce
During a panel at Street Fight Summit West on Tuesday, Local SEO Guide proprietor Andrew Shotland spoke with Tinder co-founder Jonathan Badeen and Grindr’s global head of sales, Steve Levin, about what’s working for the mobile personals industry and what other hyperlocal vendors can learn from their successes…
Street Fight Daily: Yext Raises $50M, Facebook Courts Small Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext Raises $50 Million to Build Local-Business Directory (Wall Street Journal)
… Facebook Courts Small Business: ‘We Don’t Want to Take a Ton of Money’ (AdAge)… What Apple’s Fingerprint ID Changes Mean for Its Big Mobile Payments Plans (Recode)…
How Brands Like Taco Bell Are Buying Into Local
As director of media at Digitas, the digital agency of record for Taco Bell, Eric Perko was the mind behind the fast food restaurant’s massive breakfast menu launch earlier this year. Perko spoke with Silk.co’s Alex Salkver at Street Fight Summit West on Tuesday about his agency’s role in developing Taco Bell’s breakfast campaign and where he think digital marketing is headed.
Facebook’s Ted Zagat: ‘Clicks Don’t Matter’
During a keynote at Street Fight Summit West on Tuesday, Facebook’s Ted Zagat said that there was “zero correlations” between online clicks and offline spending. The long-time president of the reviews company admitted that the social networking giant could do a better job of emphasizing the relationship between digital engagement and reach to its local merchant advertisers…
PayPal’s Gauthier: Retailers Needs to Bring Together Products, Places and People
For PayPal’s Patrick Gauthier, the future of commerce isn’t online — it lays at the intersection of places, product, and people. During a morning keynote at Street Fight Summit West Tuesday, Gauthier, the GM of emerging retail services at PayPal, said that the challenge for retailers today is to reach consumers across mediums as much as dominating online or brick-and-mortar…
5 Tools for Creating SMB Video Promotions
As small business marketers search for new ways to capture the attention of potential customers, they’re beginning to take a closer look at online video promotions, which are cheaper than TV advertising and more eye-catching than static banner ads. Here are five tools that SMBs can use to create localized video promotions…
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