News and Analysis
Research Highlights Shifting Social Media Dynamics for Brands
Rachael Samuels, social media manager at Sprout Social, hopes that brand marketers who look at the research come away with a greater understanding that social cannot be approached with a one-size-fits-all mentality, and what works for one industry, or even one brand, may not work for another.
Commentary
What SMBs Need to Know About Facebook’s News Feed Redesign
In the hopes of creating a better user experience (and ultimately more monetization opportunities), Facebook recently overhauled the design and functionality of its news feed — aiming to become the “personalized newspaper” of the digital age. The redesigned layout will include bigger photos, maps and news articles and users can now sort through feeds based on interests — so SMBs currently managing a page should definitely adjust the way they approach their Facebook marketing and creative strategy…
Why Local Online Publishers Should Also Be Designing Merchants’ Sites
One of the most sustainable sources of income for local digital publishers ought to be web design and hosting for their local customers. Web design and hosting has counted for 20% of my company’s total annual revenue for the last five years. It’s a natural fit for publishers in so many ways, and yet I see very few who offer it. They’re missing out big time…
Latest Posts
7 Analytics Tools to Track Local Campaigns
Gut feelings and instinct can only take business owners so far. To determine the actual value of local campaigns, marketers need access to raw data. Unfortunately, obtaining this information — and then using it to compare two or more hyperlocal platforms in a head-to-head setting — isn’t always as straightforward as it seems. Here are seven platforms that businesses can use to measure the effectiveness of their local campaigns…
Street Fight: Uber Raises $1.2B, Apple Acquires Local Search Engine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Gets an Uber-Valuation (Wall Street Journal)… Apple Acquires Spotsetter, A Social Search Engine For Places (TechCrunch)… Jim Brady Plans News Org in Philly Called Brother.ly (Poynter)…
Up Close and Personal: Ex-Patcher Tells How He Went Independent
Michael Dinan was senior regional editor for Patch in suburban Connecticut when he — along with hundreds of other editorial staffers — was terminated in January as part of Aol’s deal to sell most of the community news network to Hale Global. After the blow fell, he turned around and set up the independent site New Canaanite within days — and expanded it to a collaborative network in suburban Connecticut shortly thereafter…
LBMA Podcast: Chuck E. Cheese Meets Oculus Rift
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Metaio’s Thermal Touch, Beck’s playable poster, tipping street musicians with Bitcoin, JINS health glass — and Bubbly launches direct carrier billing…
Street Fight Daily: Pinterest Eyes Small Business, Mobile Search Shifts From Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Takes on Google and Facebook With Self-Service Ads (Wall Street Journal)… Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp (AdAge)… P&G, Pepsi Try Out Foursquare’s New App, Swarm (AdAge)…
3 Models That VCs Are Buying in Local Tech
Venture investment continues to pour into local tech, but tastes are changing. During a panel at Street Fight Summit West on Tuesday, Jared Fliesler (General Partner, Matrix Partners), Jim Scheinman (Founder, Maven Ventures) and Raj Kapoor (CEO, Fitmob) spoke about where the hyperlocal industry is heading and where they expect the next billion-dollar local startup idea to come from…
Caterina Fake: The ‘Finding a Restaurant in This Town’ Problem Has Been Solved
During a fireside chat at Street Fight Summit West on Tuesday, the co-founder of Flickr told Jeff Bercovici that the restaurant discovery problem — a hobby horse of local tech of the past few years — has effectively been solved. Earlier this year, Fake released her newest venture to the world in Findery, a service that allows users to share content, or “notes” about places across the world…
Tinder and Grindr Share Their Secret (Local) Sauce
During a panel at Street Fight Summit West on Tuesday, Local SEO Guide proprietor Andrew Shotland spoke with Tinder co-founder Jonathan Badeen and Grindr’s global head of sales, Steve Levin, about what’s working for the mobile personals industry and what other hyperlocal vendors can learn from their successes…
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