Street Fight Daily: Programmatic Plummets in Europe, The SMB OS Opportunity

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

GDPR Mayhem: Programmatic Ad Buying Plummets in Europe (Digiday)
The arrival of GDPR’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin. Since the early hours of that day, ad exchanges have seen European ad demand volumes plummet between 25 and 40% in some cases. NYT: The next privacy battle in Europe will be over the new law.

Research Highlights Shifting Social Media Dynamics for Brands (Street Fight)
Rachael Samuels, social media manager at Sprout Social, hopes that brand marketers who look at the research come away with a greater understanding that social cannot be approached with a one-size-fits-all mentality, and what works for one industry, or even one brand, may not work for another.

How Do Consumers Choose in a World of Automated Ordering? (HBR)
Over the past decades, the in-store experience has been increasingly displaced by online shopping, via home computer and mobile phone. As consumers become connected to everything, all the time, the node of commerce will be consumers themselves, rather than any distinguishable “channel.”

SMB OS Operators, Part IV: Peter Krasilovsky (Street Fight)
“We like to cite $500 billion as the broad SMB OS opportunity — roughly 3.5 times the size of local advertising,” veteran industry commentator Peter Krasilovsky says. “But I think the end number has got to be many times larger.”

Google Bests Amazon in Smart Speaker Shipments (MediaPost)
Move over, Echo. Google wants to take your place as consumers’ favorite smart speaker. In the first quarter, Google shipped 3.2 million Google Home and Home Mini devices worldwide, according to a new report from Canalys Research.

What Does the Future of the Marketing Clouds Hold? (AdExchanger)
Kevin Akeroyd: Competition among the big software operators is heating up. Each do different things well, but they don’t do everything well, which means these businesses will need to continue making acquisitions or find other ways to fill the holes in their offerings.

Apple’s App Store Advantages Are Only Growing More Impressive (CNBC)
The vast majority of Apple’s future revenue growth will be generated by its services, according to Morgan Stanley. The firm reiterated its overweight rating for Apple shares, saying investors are underestimating the strength of its App store business.

Airbnb’s New Stories Feature Is An Attempt to Sell a New Business Line: Travel Services (Recode)
Airbnb’s launch of a new Stories feature this week wasn’t just about jumping on the latest social media innovation. It was more importantly a way to market its expansion into travel services, a move to set itself apart from the new competitors in home rental space.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]