News and Analysis
Street Fight Daily: Local Merchants Unfazed by Facebook Controversy, Consumers Apprehensive on Voice
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble… Report: Brands Abandoning Social Media Measurement… Microsoft’s GitHub Deal Marks Latest Shift from Windows…
Commentary
Why Broadcasters Need to Embrace Digital Hyperlocal
There are lots of hyperlocal marketing opportunities are being missed daily by traditional broadcast media. This isn’t because stations don’t want the revenue — it’s because they are so understaffed and under-funded, it’s simply difficult to devote resources to learning new technologies. But this may be exactly the right time to start investing their (very small) resources to upgrade mobile apps and improve online capabilities to tap hyperlocal dollars…
What Reviews Sites Need to Do to Prepare for Facebook’s Graph Search
It’s well known that reviews, ratings, and recommendations are a major factor in driving consumer decisions. Sourcing friends or people you know to provide advice holds even more weight when it comes to personalization and has an added benefit of trust. This is what makes the concept of Facebook’s new Graph Search so powerful…
Efficiently Selling to SMBs: Finding Paths of Less Resistance
We’re entering a more fertile environment for what I’ll call the SMB advertising “Trojan Horse.” Local companies start by targeting SMBs’ CRM systems, payroll, back office management, reputation management and payment processing. From there, local advertising can be unveiled as a “one-stop-shop” upsell…
Latest Posts
Street Fight Daily: Oracle Poised To Buy Micros, Ad Spending Jumps In Q1
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Oracle Poised to Seal $5 Billion Deal for Micros Systems (Wall Street Journal)… Ad Spending Jumps in First Quarter, Fueled by Olympics and Early Political Ads (AdAge)… Uber Plays Hardball With Early Shareholders (Fortune)…
Openings and New Hires at Facebook, 4INFO and WhitePages
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Mobee, Turner Broadcasting, hibu, Angie’s List, Signpost and more…
How the Local Web Is Helping Neighbors Connect and Build Community
We are at the cusp of being able to solve the “last mile” problem, largely because with mobile devices we are nearing 100% access and interoperability. There are three key areas where we can make a big difference, right in our local community, with the types of information available to enrich our local lives: government; commerce and community…
Driving Growth With Mobile
2014 will be the year where key elements of the mobile tech ecosystem align to accelerate growth. Costs are falling and performance is reaching new heights at every level of the stack. VentureBeat’s seventh annual event on the future of mobile is gathering the industry’s biggest names to help you leverage mobile to increase profitability for your company. And they’re offering a discount to Street Fight readers..
Street Fight Daily: Apple’s ‘City Tours,’ Controversy at PayPal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple’s Maps’ New “City Tours” Feature Uncovered In iOS 8 Betas (TechCrunch)…. eBay Rumors Say PayPal President David Marcus Was Fired; Execs Refute the Claims (VentureBeat)… A Reply to Clay Shirky (Columbia Journalism Review)…
What Booker’s New Partnership Says About GrubHub’s Future
Booker has announced a new partnership with Como to use the firm’s technology to allow businesses to instantly generate a customized consumer-facing mobile application with full booking capability. The move offers an insight into how back-office software companies could undercut commerce companies like Grubhub…
Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs
The company’s redesign of its SMB portal replaces both the old Google Places for Business interface and the equivalent within Google+, and consolidates several features into a friendlier interface. The features for the most part are not new, but the update does a good job of tying together the claiming and profile management process with Google+ sharing…
Street Fight Daily: Amazon’s ‘Showrooming’ Phone, Is Uber Worth $17 Billion?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Fire Phone Introduces Firefly, A Feature That Lets You Identify (And Buy!) Things You See In The Real World (TechCrunch)… Uber Isn’t Worth $17 Billion (FiveThiryEight)… How Pinterest Tapped World Cup Enthusiasm with Place Pins (Fast Company)…
When the ‘Popup’ Store Sticks Around
Retailers from art galleries to apparel manufacturers have started to rethink their sprawling storefronts. Instead, companies have turned to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer…
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