News and Analysis
Cousins Subs Leverages Social, Marketing Tech to Stay Local
Look at the menu board at Cousins Subs, and you’ll immediately notice how important local is to the restaurant’s brand. But the commitment extends beyond the Wisconsin cheddar cheese featured among the Midwest chain’s list of local ingredients—it goes all the way back to how the brand chooses to represent itself on social channels.
Commentary
On the Web (Especially in Local), Personal Branding Is Everything
Where media companies see themselves as unique, the Web sees, well, sameness. The pureplay companies have found ways to exploit that, while local companies — especially media — dismiss all that effort as irrelevant. To be a brand in the network is to behave unlike a brand and instead like a person. This is the secret to a strategic move into a world of connected human beings…
Why Broadcasters Need to Embrace Digital Hyperlocal
There are lots of hyperlocal marketing opportunities are being missed daily by traditional broadcast media. This isn’t because stations don’t want the revenue — it’s because they are so understaffed and under-funded, it’s simply difficult to devote resources to learning new technologies. But this may be exactly the right time to start investing their (very small) resources to upgrade mobile apps and improve online capabilities to tap hyperlocal dollars…
What Reviews Sites Need to Do to Prepare for Facebook’s Graph Search
It’s well known that reviews, ratings, and recommendations are a major factor in driving consumer decisions. Sourcing friends or people you know to provide advice holds even more weight when it comes to personalization and has an added benefit of trust. This is what makes the concept of Facebook’s new Graph Search so powerful…
Latest Posts
LBMA Podcast: Mobile News at Apple’s WWDC, Thinknear’s Location Score
Top stories of the week include Brian Eno’s new acid trip, Hoxton Analytics profiles based on the shoes you wear, Prexter’s location-based app marketplace, AT&T tracks overseas customers, Floow2 Uber-fies farm equipment, Coca-Cola brings college students together, Yext raises $50M, Uber raises $1.2B and Verizon’s Run…
Street Fight Daily: Mobile Soars in Q1, Nokia’s Shopping Spree Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent (MarketingLand)… Nokia’s Here Buys Medio Systems To Push More Personalised Location Services (TechCrunch)… GoDaddy Financial Metrics Flatter Ahead of IPO (Financial Times)…
Attention and Timing Are the New ‘Clicks,’ Chartbeat Says
The analytics firm digs deep into how users behave at their computer, smartphone, and tablet. Then it flows the data points (including visitor frequency, top pages, referrers, and traffic sources) to the client’s dashboard, where editors, in real time, can see how their users are behaving and take steps to increase traffic and engagement…
Case Study: Mountain Shop Finds Balance Between Paid and Unpaid Promotions
Soon after taking over control of the 34-year-old mountain shop Alpenglow Sports, in Tahoe City, California, Brendan Madigan got to work crafting a strategic marketing plan that included both online and offline initiatives and relied heavily on social media for generating awareness among customers in his target demographics…
Street Fight Daily: Google Simplifies SMB Tools, Handbook Raises $30M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Streamlines Its Tools for Small Businesses (New York Times)… On-Demand Home Services Startup Handybook Raises $30M From Steve Case’s Revolution Growth (TechCrunch)… CBS to Sell CBS Outdoor Stake, Paving Way for Expansion at Outdoor Company (AdAge)…
The Commerce Graph: Some Thoughts on the Future of Physical Exchange
The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange — a force that will inevitably drive us to buy and sell nearly everything virtually…
Street Fight Daily: Amazon Plans Local Marketplace, RadioShack’s Losses Deepen
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans Local Services Marketplace This Year (Reuters)… RadioShack Draws on Credit Line as Losses Deepen (Wall Street Journal)… Google to Buy Skybox Imaging for $500 Million (New York Times)…
Placed Raises $10M to Help Mobile Advertisers Ditch Clicks
A hedge fund has led a $10 million series B investment in Placed, a location analytics firm that uses Nielsen-like panels to help advertisers measure the effectiveness of advertising in the physical world. The funding highlights the growing demand by stakeholders in the mobile marketing industry to move beyond the click-through-rate by measuring the performance of digital advertising offline…
Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions
The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases…
Street Fight Daily: GoDaddy Files for IPO, Amex Partners With Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Files for IPO (Wall Street Journal)… Uber and Amex Partner on In-App Loyalty Program (Recode)… Head of PayPal to Join Facebook (New York Times)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels