News and Analysis
Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…
Consumers Demand Personalization, Range of Features from Brand Apps
Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated.
Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…
Commentary
The Unique Position of Hyperlocal Publishers in a Real-Time Bidding World
RTB, by definition, is a digital advertising technology that lets marketers buy and publishers sell display ads dynamically, in real time, on an impression-by-impression basis. In this rapidly evolving world, publishers become relegated to a supply of cookies for marketers to target versus an audience targetable through the association of the publisher’s content and audience profiles. Here’s what’s needed for local publishers to unlock more ad inventory value in this environment…
What Hyperlocal Marketers Can Learn From Disney’s Wearable Devices
We talk a lot in the hyperlocal industry about what the future of offline marketing and commerce will look like. Mostly it would seem to involve taking the advantages of online marketing and shopping (customization, personalization, analytics, actionable CRM data, etc.) and bringing them into the real world of retail stores. Different players have been experimenting with different elements of this online-to-offline migration of technology, but the Walt Disney Company has really taken the ball and run with it…
Local Search for Events: The Great Missed Opportunity
My jumping off point for this week’s column is a recent post from Greg Sterling, where he observes that despite all the impressive innovation around local search in recent years, no one has launched a truly useful local events service. I have had this feeling for years and wasn’t sure if it was just me. But if Greg doesn’t know about a local events service that truly works, I think it’s fair to say one doesn’t exist. So pay attention, developers and entrepreneurs: local events need a killer app…
Latest Posts
How the Local Web Is Helping Neighbors Connect and Build Community
We are at the cusp of being able to solve the “last mile” problem, largely because with mobile devices we are nearing 100% access and interoperability. There are three key areas where we can make a big difference, right in our local community, with the types of information available to enrich our local lives: government; commerce and community…
Driving Growth With Mobile
2014 will be the year where key elements of the mobile tech ecosystem align to accelerate growth. Costs are falling and performance is reaching new heights at every level of the stack. VentureBeat’s seventh annual event on the future of mobile is gathering the industry’s biggest names to help you leverage mobile to increase profitability for your company. And they’re offering a discount to Street Fight readers..
Street Fight Daily: Apple’s ‘City Tours,’ Controversy at PayPal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple’s Maps’ New “City Tours” Feature Uncovered In iOS 8 Betas (TechCrunch)…. eBay Rumors Say PayPal President David Marcus Was Fired; Execs Refute the Claims (VentureBeat)… A Reply to Clay Shirky (Columbia Journalism Review)…
What Booker’s New Partnership Says About GrubHub’s Future
Booker has announced a new partnership with Como to use the firm’s technology to allow businesses to instantly generate a customized consumer-facing mobile application with full booking capability. The move offers an insight into how back-office software companies could undercut commerce companies like Grubhub…
Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs
The company’s redesign of its SMB portal replaces both the old Google Places for Business interface and the equivalent within Google+, and consolidates several features into a friendlier interface. The features for the most part are not new, but the update does a good job of tying together the claiming and profile management process with Google+ sharing…
Street Fight Daily: Amazon’s ‘Showrooming’ Phone, Is Uber Worth $17 Billion?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Fire Phone Introduces Firefly, A Feature That Lets You Identify (And Buy!) Things You See In The Real World (TechCrunch)… Uber Isn’t Worth $17 Billion (FiveThiryEight)… How Pinterest Tapped World Cup Enthusiasm with Place Pins (Fast Company)…
When the ‘Popup’ Store Sticks Around
Retailers from art galleries to apparel manufacturers have started to rethink their sprawling storefronts. Instead, companies have turned to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer…
A Local Business Network Puts the Community First
The expanding public consciousness around movements for civic sustainability, green tech and social enterprise have spawned a new way of looking a local business communities as ecosystems that should work for the community good. Their unique challenge is coordinating hundreds of local advocates to collectively market and promote each others’ programs and campaigns…
Street Fight Daily: Oracle Eyes Micros, Yelp Adds Messaging
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Oracle Said to Near Deal to Buy Micros Systems (Bloomberg)… Yelp Gives Customers The Ability To Send Messages To Businesses (MarketingLand)… Microsoft Shuttering Bing Ads Express (SearchEngineLand)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation