This Fast-Growing E-Commerce Management Platform Has the Attention of Pepsi and P&G

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Content Analytics, which fancies itself “the only end-to-end eCommerce management platform,” is growing at a rapid clip, and big brands are taking note. The company announced on Tuesday its eighth consecutive quarter of YOY growth exceeding 100%.

Content Analytics provides a platform on which digital retailers can organize their content, receive digestible analytics on how that content is performing, and take action to ameliorate any weak spots. It’s being used by Pepsi to drum up digital shopper engagement and by parent brand Munchkin to monitor inventory and reviews. Additional clients include P&G, Levi’s, and L’Oréal.

The announcement comes months after Content Analytics secured a partnership with Target on VenderSCOR, a feature that provides vendor ratings for brands considering whether to do business with online retailers.

“These milestones are further evidence that eCommerce is booming and that leading brands and retailers are eager for a solution that simplifies eCommerce management,” said David Feinleib, CEO of Content Analytics, in a press release circulated by the company.

Joe Zappa is Street Fight’s managing editor. Follow him on Twitter @joe_zappa.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]