News and Analysis
Street Fight Daily: What to Know About Amazon’s Fast-Growing Ad Biz, Are Publishers Now Like Tech Vendors?
TODAY IN LOCAL & DIGITAL MARKETING… 5 Things to Know About Amazon’s Fast-Growing Ad Biz… Are Publishers Becoming More Like Tech Vendors?… Street Culture: SproutLoud’s Reinvention Requires Collaboration…
Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route
TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…
Brand Battle: The Body Shop vs Bath & Body Works
Sponsored: To see how two personal care brands—The Body Shop and Bath & Body Works—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths and which areas fell short.
Commentary
Location, Relevancy, and the Search for Personalization
Marketers today have access to an unprecedented amount of data about consumers and their environment that go well beyond location, ranging from their demographics and shopping behavior to the time of day and weather. However, local marketers continue to fail to leverage this throve of new data to create and deliver relevant, quality and personalized ads to consumers. And it’s a big missed opportunity…
As Google Updates Places, Could Some Merchants Find Their Listings Deleted?
Local SEO consultants and service providers offer businesses the peace of mind that comes with knowing someone is watching the forums and industry news in order to act on policy changes and new developments quickly. Given the complexity of local SEO and the fast pace of change, it’s unreasonable to place the onus for listing management solely on the small business owner…
Apple’s Next Trick: Making the Retail POS Disappear
The idea is to enable shoppers to conduct roving transactions throughout retail stores by scanning items with their iPhones, paying on the spot via iTunes then going on their way. No checkout aisles, no gum-snapping shopgirl, no 15 items or less. It creates a world where the mobile device is the POS…
Latest Posts
The Local Service Layer: How National-to-Local Succeeds
In developing a national-to-local strategy, brands need to consider these two key resources: people and data. Employees, affiliates and other local evangelists offer an immense resource for promoting a brand to local consumers. At the same time, a deluge of local information is now available to allow brands to tailor messaging programmatically. In the first of a series sponsored by Surefire Social, we delve into the emergence of a way to harness data and empower agents on the ground…
5 Tips for the Aspiring Hyperlocal Publisher
Although the business — and consumption — of journalism continues to evolve, its health certainly seems much more robust than it was five years ago. This is particularly true at a hyperlocal level. Yet at the same time some constants remain. In particular, issues around funding — and sustainability — continue to remain one of the sector’s biggest challenges…
Street Fight Daily: Revel Raises $100M, Groupon Splits App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Revel Lands A Whopping $100m To Put Another Nail In Cash Registers’ Coffins (VentureBeat)… Groupon, Too, Turns to Multiple Apps (New York Times)… Small Business Lending Platform On Deck Files For IPO Valued At Up To $150 Million (Fox Business)…
The Clever Solution Behind Path’s Place Messaging Service
In late September, the company added a feature to its messaging app called Places that allows users to text local businesses with questions, and, often within minutes, receive an answer. The experience is simple and habitual for both merchant and consumer, yet the infrastructure inside is a patchwork blend of technology and people that demonstrates a remarkable empathy for the realities of the market today…
5 Hyperlocal Platforms With Acquisition-Based Pricing
Local merchants are looking for immediate results with their hyperlocal marketing programs, and most aren’t willing to pay up front for the online clicks of a customer who may or may not actually show up. As vendors search for better ways to serve the small business market, the focus is shifting away from website clicks, and toward customer acquisition…
Street Fight Daily: Uber’s Billion Dollar Round, Local’s ‘Moral Imperative’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said in Early Talks to Raise Another $1 Billion (Recode)… The ‘Moral Imperative’ Behind Small Business Marketing (Screenwerk)… YC Alum Fivestars Sees Explosive Growth In La, Fights For The Loyalty Of Consumers And Local Merchants (Pando)…
Openings and New Hires at Belly, UBL, WorldNow, and FreshLime
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Fathom Voice, Hearst, PlaceIQ, Sonata and more…
LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange
On the show: Neiman Marcus wants you to snap, find and shop; Appy Pie’s new API; Mogl funded; Facebook relaunches Atlas; iHeartRadio vending machine with Instagram; TouchTunes partners with Kinetic Active Exchange; and a resource of the week from Esri…
Is Location More Than a Feature in Mobile Advertising?
The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location really more than just another targeting mechanism for mobile advertising? That was the question posed to a Street Fight Summit panel Tuesday…
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