LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Neiman Marcus wants you to snap, find and shop; Cellfind helps the Tears Foundation help victims; Appy Pie’s new API; Nomi acquired; Mogl funded; Facebook relaunches Atlas; Swirl rolls out their ad exchange; iHeartRadio vending machine with Instagram; Wall-m(Art) project; Hermes gives us La Maison des Carres; TouchTunes partners with Kinetic Active Exchange. Our resource of the week plots dead famous people thanks to ESRI.

Top stories of the week

(starts at 7:00)

1. Neiman Marcus – Snap, Find, Shop (7:00)
2. The Tears Foundation + Cellfind (8:20)
3. Appy Pie’s new API (9:25)
4. FUNDING UPDATES – Nomi acquired by Brickstream / Mogl raises $11M (10:55)
5. Facebook relaunches Atlas (14:20)
6. Swirl launches Ad Exchange (16:15)
7. iHeartrRadio vending machine turns Instagram photos into swag (19:25)
8. Wall-m(Art) project (22:10)
9. Hermes, La Maison des Carres (24:20)
10. TouchTunes – Kinetic Active Exchange (26:45)

3 stories:
1. The world is an advertisement (31:00)
2. Does the world need more ad exchanges? (36:00)
3. Starbucks to deliver(?) (43:25)

Resource of the week
The Famous and Infamous – See Where the Bodies Are Buried with Esri’s Halloween Story Map (48:20)