News and Analysis
Drift Releases New Tech to Help B2B Marketers Convert Site Visitors Into Leads
It’s 2018, and if visitors to your site are slapped with forms that need to be filled out manually, those visitors are going to take their business elsewhere. That’s the state of affairs that conversational marketing and sales platform Drift is addressing this week with its new technology, Drift Intel.
Street Fight Daily: Apple’s Intertwined Futures in AR and Maps, Snapchat Is Shrinking
TODAY IN LOCAL & DIGITAL MARKETING… Will Apple Help Assemble the ‘Internet of Places’?… Snapchat’s User Base is Shrinking. Here’s Why… Social Is Getting More Difficult for Content Marketers…
Facebook Announces Slew of Changes to Boost Local Businesses
A couple of weeks after Google announced changes to local event discovery, Facebook is announcing a bevy of updates intended to make connecting with local businesses easier for its 2 billion users. Here’s everything you need to know.
Commentary
Phone Leads for Local Businesses: The Unsexy Cousin of the Click (Part II)
Beyond bringing in big leads — and SMBs paying handsomely for them — call monetization will be compelled by something else: Opportunity cost. We forecast call volume to SMBs to explode (65 billion by 2016) as a result of increasing mobile usage trends. That’s going to mean a whole lot of calls to answer…
Why Mobile Marketing Needs to Evolve Past Physical Location
In order for location targeting to be effective, marketers must think beyond just physical location or proximity to their store. It means moving beyond the traditional mindset of ‘who’ you are trying to reach to include ‘where are they,’ ‘what are they doing,’ ‘what are their interests’ or even ‘what might their intentions be,’ based on past behavior…
New Location-Based Services Are Poised to Enter the Mainstream
To a surprising degree, the panels and presenters at Street Fight’s Local Data Summit last week in Denver emphasized a similar theme: we’re about to see a plethora of new technology-enhanced real-life experiences centering on ingenious uses of data. The signal feature this time around is an orientation toward experiences situated in a physical context. The question the new technologies will answer is this: “What do I need my technology to do for me now, in this place, at this time, under these circumstances?”
Latest Posts
Street Fight Daily: Google Kills The Carousel, Facebook’s Local Ambitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears (Search Engine Land)… Facebook’s New Privacy Rules Clear the Way for Payments Push and Location-Based Ads (Recode)… Can Tech Companies Solve Their Temporary Labor Problem? (Pacific Standard)…
‘Legacy’ Publishers Make Big Move Into Content Marketing
Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. LMC Executive Director Rusty Coats said member companies are confident that the funded content will become “a major source of [their] digital revenue.”
5 Strategies for Leveraging Digital Circulars
Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions over how best to take advantage of hyperlocal technology in this arena. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond…
Street Fight Daily: On-Demand’s Labor Problem, Square Drops Free
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Handy Sued For Being a Hellscape of Labor Code Violations (ValleyWag)… Square Eschews Free, Starts $29 Pre-Orders For Chip-Based Card Readers (TechCrunch)… HomeAway Integrates Gogobot, Uber and Instacart Into Mobile Services (Skift)…
In First Acquisition, SocialRadar Snaps Up Location Tech Firm
Location analytics startup SocialRadar, founded by Blackboard founder Michael Chasen, has made its first acquisition. The company has come to terms with Gridskippr, a startup specializing in location management and mobile advertising technology for smartphone apps…
Interconnectivity and the Mobile Mind Shift
We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes to the use and consumption of online services…
VIDEO: Hyperlocal Media 2.0 — Events and Email?
The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But a more optimistic tone has begun to return to the industry…
VIDEO: No Solicitors Please! How to Sell Services to SMBs
During a panel at Street Fight Summit, GoDaddy’s Rene Reinsberg, Facebook’s SMB director Jonathan Czaja, and Vendasta’s CEO Brendan Kind discussed strategies and tactics to cut through the clutter and build trust with small business customers…
VIDEO: Ebay’s Ramadge Says Winning Trust is Key to Winning in Local
During a keynote at Street Fight Summit in New York City last week, David Ramadge, head of venture outreach at eBay, offered a fascinating look at the shift in digital economy from global networks to connected “village economies…
Street Fight Daily: Facebook Redesigns Places, Local News Searching for Answers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes a Big Step Toward Competing in Local Search (Local Search Insider)… Is There Hope for Local News? (Atlantic)… Groupon Kicks Off First Analyst Day Amid Pivot to E-Commerce Site (AdAge)…
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