News and Analysis
Street Fight Daily: How Businesses Can Prepare for Voice-Driven Commerce, Google Pursues OOH in Big Way
TODAY IN LOCAL & DIGITAL MARKETING… As Local Search Enters the Voice Era, Three Content Channels Dominate… Google’s Targeted Ads Are Coming to a Billboard Near You… DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects…
Hires and New Openings at Dream Local, Adsquare, PubMatic
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and new openings at Gravy Analytics, GasBuddy, Swrve, Episerver, and Swrve.
Raise Report: Dynamic Yield, Optoro, Gusto Score New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s report also includes funding for Spark Neuro, StreetLight Data, Shedul, and Teamleader.
Commentary
Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.
Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many […]
Assess Your Clients’ Local Search Competition in Three Quick Steps
Local SearchCongratulations! You’ve just signed that hard-to-land client that’s been in your sales pipeline for months. Now the hard (or, I think, the fun) work begins. Where can you deliver the most value for this hard-earned client, right from Day One?
Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives
Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…
Latest Posts
LBMA Podcast: Facebook Challenges Yelp and Foursquare
On the show: Connected Glass by Rebecca Minkoff; The world’s smallest GPS chip; Pay with your face; Coupons.com on your Samsung phone; and SocialRadar acquires Gridskippr. Our special guest is Rob Cameron, Chief Product and Marketing Office at Moneris…
Street Fight Daily: GoDaddy Renews IPO Push, Amazon Eyes Hotels
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…GoDaddy Seeks Nearly $4.5b IPO Valuation, Talks Diversifying (New York Post)… Amazon to Get Into Hotel Booking With Launch of Travel Site (Skift)… Leaked Internal Uber Deck Reveals Staggering Revenue And Growth Metrics (Business Insider)…
Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local
Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate…
Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’
A soon-to-be launched section in Bushwick Daily — called Village — will seek to build more and deeper connections between residents and merchants of Bushwick. The centerpiece of Village is an in-house loyalty program where users will get a bonus when they make their first purchase. If they become a frequent customer, they get another bonus and a Foursquare-type badge…
What Do The Internet and Your Commute Have In Common? A Lot More Than You Think.
A handful of ex-engineers from Google and a specialist from Stanford want to take their learning from playing traffic cop on the web to solve the congestion problems plaguing some of the world’s business cities. Their insights into managing congestion at Urban Engines could have valuable lessons for managing local commerce…
Street Fight Daily: Senator Probes Uber, Apple Maps Adds Partners
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Senator Questions Uber on Privacy Practices (New York Times)… Apple Maps Announces New Business Listings Data Partners (Mac Rumors)… Reviewers Mostly Positive, 67% on Yelp Are Either 4 or 5 Stars (Screenwerk)…
Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership
In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature. Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes advantage of their global database of ground-truth locations, which have been assigned to IP addresses…
How Small Business Software Could Produce The Next Hundred Billion Dollar Company
A resurgent business software sector has started to use cloud computing to bring cheaper, simpler accounting, point-of-sale and even marketing software to brick-and-mortar businesses. With their advances, the era of entrepreneurship has come to the real world…
How Personalization And Security Will Coexist in Local Commerce
The evolution of mobile technology has been very exciting to observe, especially in the local commerce space. As I covered in my last piece we are finally starting to see things come to life with the ability to pay for everyday products and services using mobile devices. But overall one has to ask if this […]
Street Fight Daily: New York’s Ad Network, Adobe Bets on Location
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ads Will Fund New York City’s Plan For World’s Fastest Municipal Wi-Fi Network (AdAge)… Adobe All-In with Location-Based Marketing (CIO Today)… Restaurant Discovery Service Zomato Raises Further $60M (TechCrunch)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why AI Describes Locations Differently