A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Handy Sued For Labor Code Violations (ValleyWag)
Handy, the on-demand “handyman” and house cleaning startup, is facing a class action lawsuit for violating an impressive amount of labor laws. The suit alleges that the company refuses workers minimum wages, paid breaks, overtime pay, and withholds tips, amongst other violations.
‘Legacy’ Publishers Make Big Move Into Content Marketing (Street Fight)
Tom Grubisich: Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. LMC Executive Director Rusty Coats said member companies are confident that the funded content will become “a major source of [their] digital revenue.”
Square Eschews Free, Starts $29 Pre-Orders For Chip-Based Card Readers (TechCrunch)
Square is today kicking off pre-orders for its new chip-based card readers intended to replace the current devices that read cards’ magnetic stripes. The mobile dongle version will sell for $29 and a table-top version will cost $39 — a departure for the company not just in terms of technology but also cost: the old mag-stripe dongles were free.
5 Strategies for Leveraging Digital Circulars (Street Fight)
Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond.
HomeAway Integrates Gogobot, Uber and Instacart Into Mobile Services (Skift)
HomeAway is evolving and now view its mission as supplementing distributing vacation rentals for owners with providing local offerings such as Instacart grocery services and uber for transportation to improve the guest experience.
In The Fight Against Mobile Ad Fraud, Science Trumps Spam (AdExchanger)
Ivan Zalamea: In digital advertising, fraud is a reality everyone must learn to deal with and adapt to. The mobile ecosystem is no exception, and it’s increasingly sprinkled with low-quality location data.
Web Development Platform Wix.com Says It Bought Its First Super Bowl Spot (AdAge)
The web development platform Wix.com will air its first Super Bowl commercial in the upcoming game, according to the company. Wix.com, which allows users to create websites, said it had purchased a national 30-second spot from NBC to run during the fourth quarter of Super Bowl
The New Threat To Small Businesses (BBC)
The peer-to-peer economy has been hailed as a great way for people to buy and sell goods and services directly to each other and bypass large corporations. But it’s not just hotel and transportation moguls who are being disrupted — small innkeepers, cab drivers and other professionals are feeling the pinch.
How Groupon Peddles iPads (Chicago Business Journal)
Groupon executives talked a lot this week about their ability to move product to its millions of website visitors. But it turns out Groupon can move product — like iPad Minis — to its thousands of merchants, too. Groupon CEO Eric Lefkosky said the company’s G.Nome point-of-sale system isn’t adding to the company’s operating costs.
The Map Apps That Move You in the Right Direction (New York Times)
With all the effort and changes going into these mapping apps, it seemed like a good time to pit them against each other and see which one comes out on top. Between Google Maps and Apple Maps, Google is the easy winner. That said, my new favorite navigation alternative is Nokia Here.