News and Analysis
How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’
Online-to-offline (O2O) commerce is one area where AR will find a home. Just think: Is there any better technology to unlock O2O commerce than one that literally melds physical and digital worlds? AR can shorten gaps in time and space that currently separate those interactions (e.g. search) from offline outcomes.
Commentary
How Online Review Sites Can Regain Consumers’ Trust
As long as there are economic incentives to create bogus reviews, unscrupulous people and businesses will continue to exploit the platforms that make it easy to deceive. For the local players seeking to help users in selecting a great business, use the offline world as a guide. Require an identity, build communities of real people sharing advice, and give legitimate customers a megaphone to honestly rate the service received…
Is Groupon’s Deal Marketplace Undermining Merchants?
It has been my understanding that the purpose of daily deals is purely customer acquisition — to bring in new customers, not to target your existing ones. With the new marketplace focus, however, it seems as though this is no longer the case. I recently did a search for some of Groupon’s top NYC marketplace offers and I found that the company seems to be cannibalizing the local businesses’ existing customers by using Google AdWords to bid on nearly every Marketplace deal’s local business name…
Do Small Businesses Really Need a Website?
The website is the richest online repository of compelling information about a business, but it probably isn’t its primary means of attracting customers. Rather, customers who find you via Google Maps or Facebook may need to refer to your website in the event a third party search doesn’t provide enough information to make a buying decision. The website serves as a last stage effort to win business that hasn’t already been secured via local search…
Latest Posts
How One Gannett Paper Is Reacting After ‘Slow Slide’ From Cost Cutting
In August of this year, the entire editorial staff at the Asheville Citizen-Times was required to apply for re-employment in a reorganization with new job descriptions. Executive Editor Josh Awtry told readers: “It would have been easier to change nothing in the way we operate … but we weren’t ready to accept that fate.” Here, Awtry details for Street Fight his team’s major changes…
Street Fight Daily: ApplePay on the iPad, Groupon’s Chairman Opens Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Apple Pay Is Coming To The iPad (Business Insider)… Groupon Chairman Ted Leonsis: ‘I Kind Of Fell In Love With Company’s Challenges’ (Chicago Tribune)… Google Profit Will Depend on Wringing More From Mobile Ads (New York Times)…
Raising Social Capital Is a Key to Small Business Marketing
One of the most tangible ways for small businesses, chambers, and trade organizations to build social capital is to raise funds for their community. Crowdfunding opens up a collaboration between the business community (the sponsors) and the nonprofits, by reframing the decision to contribute from management to the crowd…
Street Fight Daily: Uber Wars Thin Out, Jack Dorsey Denies Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why A Taxi App With $100 Million In Funding Failed In The U.S. (Fortune)… Jack Dorsey On The Report That Square Is In Talks To Sell To PayPal — ‘FALSE’ (Business Insider)… Amazon and Rise of Mobile Challenge Google’s Search Position, Says Chairman (GigaOm)…
New Report Details Emerging Approach to Personalization on Mobile
A new white paper from Street Fight Insights offers a step-by-step introduction to the contextualization, an emerging technique aimed at merging the learnings of personalization on the web with mobility. The report, sponsored by Artisan Mobile, details the opportunities and implications of the technology for a range of industries from consumer packaged goods to brick-and-mortar retail…
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