News and Analysis
Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating
TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…
TruRating, Verifone Deal Highlights Importance of Customer Feedback Data
In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.
Home Services Company Porch Acquires Rival Serviz
Seattle-based home services platform Porch has struck a deal to buy rival on-demand home services platform Serviz, growing the former’s network of home professionals to new markets, the company announced on Wednesday morning.
Commentary
Is the U.K. Moving Ahead of the U.S. in Location Targeting?
If the American Revolution were fought based on technological powerhouses alone, we’d win in a heartbeat. Yet some advertisers in the U.K. are pulling off the sorts of campaigns that we only dream of here. It’s easy to chalk that up to the comparatively small size of the market, but that’s selling ourselves short. There’s no good reason that we can’t roll out the same location-based ad tech that has proven so successful in the U.K…
How Retailers Can Bridge the Gap With Beacons
Using beacons, content can be delivered to a consumers’ mobile device that augments the shopping experience and bolsters the relevancy of the merchant’s real-time communications based on the consumer’s location and real-time behavior. As a result, the messaging can be perceived by the consumer less as “marketing” and more as “helpful.”
Shopkeep Founder: Micros/Oracle Deal Won’t Help SMBs
With its acquisition of Micros, Oracle is affirming its commitment to making, selling, and continually repairing outdated technology that has far outlived its usefulness. This approach, while wasteful, works for big companies with million-dollar IT budgets — but small businesses neither want nor need technology that sits in a room and takes up space…
Latest Posts
Street Fight Daily: Starbucks Drops Square, Uber to Patent Surge Pricing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starbucks Drops Square App as Mobile-Payments Battle Intensifies (WSJ)… Uber Moves to Patent the Surge Pricing Its Customers Hate (Skift)… Google Gains Ground on Amazon With Same-Day Deliveries During Holiday (AdAge)
10 Top Location-Based Mobile Campaigns of 2014
In 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. We asked the folks at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year…
Thinknear Chief: ‘No Doubt’ That Consolidation Coming in Mobile Ads
Loren Hillberg recently took over as General Manager of Thinknear at Telenav, replacing the company’s founder Eli Portnoy. We caught up with him recently to talk about the transition from the entrepreneurial stage of a business to the scaling stage, the future of mobile-local advertising, and the coming wave of consolidation…
Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Oracle Buys Datalogix, Beefs Up Digital Marketing Cloud (ZDNet)
Oracle on Monday said it acquired Datalogix, which provides digital marketing data as a service. The deal complements Oracle’s acquisition of BlueKai and rounds out its digital marketing suite. Terms of the deal weren’t disclosed, but for Oracle Datalogix is a stocking stuffer that gives it yet another pillar to offer data as a service and another cloud product to sell… Secret’s Relaunch Adds Location-based Sharing (VentureBeat)
The broadcasting of public posts is now split between those from friends and those that are location-based, similarly to Yik Yak, another anonymous mobile app focused on college campuses and local communities… In China, a Rapid Jump to Mobile Advertising (New York Times)…
Openings and New Hires at Dex Media, Yext, Angie’s List, and LocalVox
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Microsoft, Colony Logic, Soleo, PlaceIQ, Fixya, and Placed…
Lessons Learned From the Call Analytics Trenches
It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…
LBMA Podcast: Maps on Clothes, Smart Screens
On the show: TGI Fridays’ drone attack; Health Insurance benefits with Misfit; search as signal by Mindshare and Google; Monochrome; pop-up Libraries; smart screens by Photon and Panasonic; eBay Australia’s 24-hour Christmas Windows…
Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek)… Square Is Resurrecting Wallet, Its Pay-By-Name Mobile App, And Giving It Away (ReadWrite)… Can Wal-Mart Clerks Ship as Fast as Amazon Robots? (Wall Street Journal)…
4 Strategies to Increase Pay-Per-Call ROI for SMBs
Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits…
Twitter and Foursquare Make a Better Match Than You’d Think
Reports surfaced yesterday that Twitter may partner with Foursquare to help the microblogging service develop a new local discovery feature. In the perennial speculation about Foursquare’s future, the rumors lead us to ask: would a Twitter tie-up make sense?
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